WordPress VIP
Business Profile
Core Value Proposition
WordPress VIP provides an enterprise content platform that delivers speed, security, and flexibility enterprises need for measurable results.
Target Customer
Marketing, IT, and content teams at large enterprises; government agencies; media brands; professional services firms
Key Differentiator
Open-source WordPress backbone with enterprise-grade security and scalability, FedRAMP authorization for government, an open ecosystem, and managed professional services
Implementation Timeline
Migration/launch target commonly around 30 days from signing; Premier engagement includes planning, migration, and milestone-driven delivery
Pain Points
- 1Need to publish and scale content across many sites with high reliability and security
- 2Desire to reduce costs and complexity of enterprise CMS while maintaining flexibility
- 3Requirement for data-driven content decisions, performance at scale, and compliance for regulated environments
Key Features
- 1Content Management (WordPress) with enterprise-scale capabilities
- 2Content Analytics (Parse.ly) for ROI and performance insights
- 3Headless CMS and omnichannel delivery options
- 4Integrated commerce and development tools
- 5Artificial Intelligence capabilities and scalable infrastructure
- 6Open ecosystem with extensive plugins and integrations
- 7Enterprise-grade security and best-in-class support
- 8FedRAMP Authorized for government, GDPR/CCPA compliance support
- 9Professional Services and Premier Support options
Target Customer Industries
Decision Makers
- 1Digital Creative Lead (example: Justin Yeo, Digital Creative Lead APAC, Facebook)
Client Results
- 1TIME.com handled more than 100,000 requests per second during peak traffic
- 2ADWEEK achieved 100% site uptime during the 2025 Super Bowl, tripled content creation, and an 82% surge in site traffic
- 3Salesforce pivoted 2,000 marketers to digital with flexible, easy-to-use content tools
- 4News Corp published content across dozens of properties in a fraction of the time across three continents
- 5Al Jazeera built digital experiences for 70+ bureaus worldwide on VIP
- 6Capgemini published 20,000+ pages in 10+ languages across 38 sites
- 7Meta launched a secure, custom ecommerce experience in under 30 days on VIP
Competitive Advantages
- 1Open foundation and large ecosystem to avoid vendor lock-in
- 2Open-source technology with enterprise-grade security and scalability
- 3FedRAMP Moderate/Authorized for government use
- 4Extensive support network, professional services, and agency partners
- 5Proven performance and reliability at scale across high-traffic properties
Key Benefits
Case Studies & Success Stories
ADWEEK Achieved 100% Site Uptime During the 2025 Super Bowl
Migrating to WordPress VIP led to 100% uptime, tripled content creation, and an 82% surge in site traffic.
TIME.com Handles Peak Traffic with 100k Requests Per Second
Demonstrated ability to manage extreme traffic with VIP’s scalable infrastructure.
Salesforce pivots 2,000 Marketers to Digital
Used VIP’s flexible content tools to accelerate digital capabilities across marketing teams.
News Corp Delivers Content Across Dozens of Properties
Produces and publishes content across three continents in a fraction of the time with VIP.
Al Jazeera Builds Global Digital Experience on VIP
Created experiences for 70+ bureaus worldwide using the VIP platform.
Capgemini Publishes 20,000+ Pages in 10+ Languages
Sites across 38 different properties leverage VIP for multilingual, large-scale publishing.
Meta Launches Secure, Custom Ecommerce in Under 30 Days
Demonstrates rapid, secure ecommerce capability on VIP.
Additional Product Information
Product Description
WordPress VIP is the enterprise WordPress platform for building, maintaining, scaling, and measuring content experiences with enterprise-grade security and a flexible, open ecosystem.
Target Market
Enterprises with large-scale content operations, government agencies requiring secure/compliant platforms, and media/technology brands needing high performance at scale
Unique Value Proposition
Unmatched combination of the ease of WordPress with enterprise-grade security, scalability, and an open ecosystem, plus FedRAMP authorization for government use
Technical Requirements
Supports headless and traditional frontends; integrates with a wide ecosystem of plugins and APIs; includes GitHub/Code-related workflows in VIP Cloud; offers a range of security/compliance features (FedRAMP, GDPR/CCPA guidance)
Pricing Model
Pricing based on monthly unique visitors (MUV); packages include Standard, Enhanced, and Signature; annual contracts; no setup fees; no overage charges; migration target ~30 days; includes: SLA levels, territory-specific support, and access to resources like case studies and ROI reports
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