WordPress VIP

Business Profile

Core Value Proposition

WordPress VIP provides an enterprise content platform that delivers speed, security, and flexibility enterprises need for measurable results.

Target Customer

Marketing, IT, and content teams at large enterprises; government agencies; media brands; professional services firms

Key Differentiator

Open-source WordPress backbone with enterprise-grade security and scalability, FedRAMP authorization for government, an open ecosystem, and managed professional services

Implementation Timeline

Migration/launch target commonly around 30 days from signing; Premier engagement includes planning, migration, and milestone-driven delivery

Pain Points

1Need to publish and scale content across many sites with high reliability and security
2Desire to reduce costs and complexity of enterprise CMS while maintaining flexibility
3Requirement for data-driven content decisions, performance at scale, and compliance for regulated environments

Key Features

1Content Management (WordPress) with enterprise-scale capabilities
2Content Analytics (Parse.ly) for ROI and performance insights
3Headless CMS and omnichannel delivery options
4Integrated commerce and development tools
5Artificial Intelligence capabilities and scalable infrastructure
6Open ecosystem with extensive plugins and integrations
7Enterprise-grade security and best-in-class support
8FedRAMP Authorized for government, GDPR/CCPA compliance support
9Professional Services and Premier Support options

Target Customer Industries

Decision Makers

1Digital Creative Lead (example: Justin Yeo, Digital Creative Lead APAC, Facebook)

Client Results

1TIME.com handled more than 100,000 requests per second during peak traffic
2ADWEEK achieved 100% site uptime during the 2025 Super Bowl, tripled content creation, and an 82% surge in site traffic
3Salesforce pivoted 2,000 marketers to digital with flexible, easy-to-use content tools
4News Corp published content across dozens of properties in a fraction of the time across three continents
5Al Jazeera built digital experiences for 70+ bureaus worldwide on VIP
6Capgemini published 20,000+ pages in 10+ languages across 38 sites
7Meta launched a secure, custom ecommerce experience in under 30 days on VIP

Competitive Advantages

1Open foundation and large ecosystem to avoid vendor lock-in
2Open-source technology with enterprise-grade security and scalability
3FedRAMP Moderate/Authorized for government use
4Extensive support network, professional services, and agency partners
5Proven performance and reliability at scale across high-traffic properties

Key Benefits

1Rapid content authoring and publication at scale

2Lower maintenance costs and development costs

3Improved content insights and ROI attribution

4Enhanced security and regulatory compliance

5Reliable performance under high traffic (scalability to billions of visitors)

Case Studies & Success Stories

ADWEEK Achieved 100% Site Uptime During the 2025 Super Bowl

Case #1

Migrating to WordPress VIP led to 100% uptime, tripled content creation, and an 82% surge in site traffic.

TIME.com Handles Peak Traffic with 100k Requests Per Second

Case #2

Demonstrated ability to manage extreme traffic with VIP’s scalable infrastructure.

Salesforce pivots 2,000 Marketers to Digital

Case #3

Used VIP’s flexible content tools to accelerate digital capabilities across marketing teams.

News Corp Delivers Content Across Dozens of Properties

Case #4

Produces and publishes content across three continents in a fraction of the time with VIP.

Al Jazeera Builds Global Digital Experience on VIP

Case #5

Created experiences for 70+ bureaus worldwide using the VIP platform.

Capgemini Publishes 20,000+ Pages in 10+ Languages

Case #6

Sites across 38 different properties leverage VIP for multilingual, large-scale publishing.

Meta Launches Secure, Custom Ecommerce in Under 30 Days

Case #7

Demonstrates rapid, secure ecommerce capability on VIP.

Additional Product Information

Product Description

WordPress VIP is the enterprise WordPress platform for building, maintaining, scaling, and measuring content experiences with enterprise-grade security and a flexible, open ecosystem.

Target Market

Enterprises with large-scale content operations, government agencies requiring secure/compliant platforms, and media/technology brands needing high performance at scale

Unique Value Proposition

Unmatched combination of the ease of WordPress with enterprise-grade security, scalability, and an open ecosystem, plus FedRAMP authorization for government use

Technical Requirements

Supports headless and traditional frontends; integrates with a wide ecosystem of plugins and APIs; includes GitHub/Code-related workflows in VIP Cloud; offers a range of security/compliance features (FedRAMP, GDPR/CCPA guidance)

Pricing Model

Pricing based on monthly unique visitors (MUV); packages include Standard, Enhanced, and Signature; annual contracts; no setup fees; no overage charges; migration target ~30 days; includes: SLA levels, territory-specific support, and access to resources like case studies and ROI reports

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