World Happiness Report
Business Profile
Core Value Proposition
World Happiness Report provides open-access data and high-quality analysis on global wellbeing to inform policy, research, and public understanding.
Target Customer
{"Researchers and academics across social sciences","Policymakers and government officials","International organizations and NGOs","Journalists and media professionals","Educational institutions and students"}
Key Differentiator
Key differentiators include using a single life-evaluation question (Cantril Ladder) for national rankings, long-running Gallup World Poll data since 2005, open-access data and reports, and an independent editorial board conducted by the Wellbeing Research Centre at Oxford in partnership with Gallup, SDSN, and other partners.
Implementation Timeline
Value is realized with each annual release; WHR is published around March each year, with data from the latest years included and updated in Appendices & Data.
Pain Points
- 1Need for a robust, comparable measure of national wellbeing across many countries
- 2Desire for transparent methodology and open-access data to inform research and policy
- 3Requirement for policy-relevant analysis linking wellbeing to social and economic factors
Key Features
- 1Global happiness rankings for 140+ countries based on a single Cantril Ladder life-evaluation question
- 2Open-access data and Appendices & Data accompanying the report
- 3In-depth analyses and theme-focused chapters each year (e.g., caring and sharing for 2025/2026)
- 4Partnerships with leading entities (University of Oxford Wellbeing Research Centre, Gallup, SDSN, editorial board)
- 5Annual publication cycle around March with ongoing news, videos, and updates
Target Customer Industries
Decision Makers
- 1Head of Communications
- 2Production Editor
- 3Production Assistant
- 4Web Developer
- 5Office Manager and Research Associate
- 6Professor Emeritus of Economics
- 7Director of Wellbeing Research Centre
- 8University Professor
- 9Director of the Center for Sustainable Development
Client Results
- 1Provides a global benchmark of national wellbeing to inform policy and research decisions
- 2Delivers open-access data and methodological transparency for independent analysis
- 3Combines Gallup World Poll data with academic research to explain factors influencing life evaluations
- 4Offers annual updates and thematic analyses to track changes in happiness and its determinants
Competitive Advantages
- 1Single-question life evaluation approach (Cantril Ladder) for clarity and comparability
- 2Longitudinal data source (Gallup World Poll) spanning 2005–present
- 3Open-access data and reports for broad accessibility
- 4Strong partnerships and credibility (Oxford Wellbeing Research Centre, Gallup, SDSN, independent editorial board)
- 5Transparent methodology and extensive documentation (FAQs, Statistical Appendix)
Key Benefits
Additional Product Information
Product Description
Annual global publication analyzing wellbeing and its determinants, combining open-access data from over 140 countries with high-quality research and an independent editorial process.
Target Market
Researchers, policymakers, governments, international organizations, educators, NGOs, media
Unique Value Proposition
The only global wellbeing report that uses a consistent, widely translatable life-evaluation measure (Cantril Ladder) over a long time series, with open-access data and expert analysis published annually.
Technical Requirements
Access to the internet to view open-access reports and data; data and appendices are downloadable via the website.
Pricing Model
Open-access (free to view and download data and reports)
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