WOWOWオンライン
Business Profile
Core Value Proposition
WOWOWオンライン provides access to WOWOW's curated entertainment including films, dramas, sports, music, stage, documentaries, and anime via both live broadcasts and on-demand streaming (WOWOWオンデマンド).
Target Customer
Japanese WOWOW subscribers and viewers seeking flexible on-demand access across multiple devices (smartphones, tablets, PCs, and TV devices).
Key Differentiator
Combines live broadcasting with on-demand access, featuring WOWOWオリジナル番組 and exclusive on-demand content, plus broad multi-device support (up to 5 devices registered; up to 3 simultaneous streams depending on contract).
Implementation Timeline
Value can be realized immediately after account registration and access setup; on-demand content is described as available to WOWOW subscribers with immediate access to content across configured devices.
Pain Points
- 1Visiting the site requires browsers and environments that meet recommended specifications; non-recommended environments may cause display or functionality issues.
- 2Simultaneous viewing is limited (generally 1 device, up to 3 simultaneously depending on contract).
- 3Some programs may not be available for on-demand streaming (オンデマンド対象外 or limited availability).
Key Features
- 1On-demand streaming across multiple devices (smartphone, tablet, PC, TV devices).
- 2Family sharing with up to 5 registered devices; up to 3 simultaneous streams depending on contract.
- 3Access to WOWOW ORIGINAL programs and a wide range of genres (movies, sports, music, drama, overseas drama, anime, etc.).
- 4Cross-device compatibility with major platforms (Amazon Fire TV, Chromecast, Google TV, Apple TV, various smart TVs).
- 5Registration and access via WEBアカウント; detailed setup and device-specific viewing instructions provided.
Target Customer Industries
Competitive Advantages
- 1Integrated live broadcasts and on-demand offerings in one ecosystem.
- 2Wide device support and ability to register multiple devices for family use.
- 3Access to exclusive WOWOW ORIGINAL content and limited on-demand distributions.
- 4Official guidance and support for device setup (TV devices, streaming devices, mobile, and web).
Key Benefits
Additional Product Information
Product Description
WOWOWオンライン is a Japanese entertainment platform delivering curated content across movies, drama, sports, music, stage, documentaries, and anime via live broadcasting and the WOWOWオンデマンド on-demand service, with additional access to WOWOWオリジナル番組 and exclusive streaming.
Target Market
Households and individuals in Japan who subscribe to WOWOW and want flexible access to a broad range of entertainment content on multiple devices, including live and on-demand viewing.
Unique Value Proposition
A broadcaster’s ecosystem that delivers curated entertainment across multiple genres with both live and on-demand access, anchored by exclusive original programming and broad cross-device support for WOWOW subscribers.
Technical Requirements
Recommended environments include Windows OS (PC) with the latest or penultimate versions of Chrome or Edge; macOS with the latest or penultimate Safari; iOS with the latest Safari; Android with the latest Chrome. WOWOWオンデマンド-related guidance is available at support links. JavaScript must be enabled in the browser. Cookies and Web Beacons are used as described in the privacy/cookie policies. The site may change recommendations without notice. If a user is on a non-recommended browser or OS, some content may not display correctly. Apps and external devices (Fire TV, Chromecast, Google TV, Apple TV, etc.) require respective app installations or device-specific access methods.
Pricing Model
WOWOWオンデマンド is free for WOWOW subscribers for all programs; non-subscribers have limited free access to some programs. New subscriptions are available via the WOWOW site. The on-demand service is part of the WOWOW subscription ecosystem.
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