Wowza Video

Business Profile

Core Value Proposition

Wowza Video provides an embedded video platform with CMS, analytics, and APIs to build and scale live and on-demand streaming applications within your own product or service.

Target Customer

Developers and engineering teams building video-enabled applications; solution builders integrating video into B2C/B2B platforms; organizations (broadcasters, publishers, sports events, public safety, religious organizations) delivering streaming to global audiences.

Key Differentiator

End-to-end video platform with integrated CMS, analytics, and monetization tools, plus flexible deployment options (Self-Managed/private cloud, Fully-Managed SaaS, and Hybrid), robust APIs/SDKs, and a large global network of CDNs and data centers.

Implementation Timeline

Customers can typically deploy and see value quickly, with initial streams possible in as little as 15 minutes after setup

Pain Points

1Need for scalable, reliable live and on-demand streaming embedded within an application.
2Complexity of building and integrating video infrastructure from scratch (transcoding, delivery, analytics, DRM, monetization).
3Requirement for flexible deployment models (private cloud/on-prem, cloud/SAAS, or hybrid) to fit existing architectures.

Key Features

1Live streaming and Video on Demand (VOD) with a media server/engine
2Analytics, monetization, and DRM capabilities
3Transcoding, per-title transcoding, and real-time streaming (ULL)
4Content distribution via a global CDN, metadata management, auto captioning
5Ad insertion, ad scheduling, entitlement management
6Playback, DRM, and security features
7REST API and SDKs for integration; supports input/output formats including RTMP, RTSP, HLS, WebRTC, and DASH
8Deployment options: Self-Managed (private/public cloud), Fully-Managed (SaaS), and Hybrid

Target Customer Industries

Client Results

1First stream can be up and running in about 15 minutes
2Global, reliable delivery with 12 data centers and thousands of CDN POPs
3Trusted by top brands and powering video for 54 of the Global 500
4Supports over 30 million hours of live video each month

Competitive Advantages

1Extensible design with robust APIs, SDKs, and documentation for rapid integration
2Highly scalable and reliable platform suitable for large, mission-critical workflows
3Best-in-class customer support with flexible service levels
4Global CDN reach and extensive data center footprint
5End-to-end capabilities (transcoding, monetization, analytics, DRM, playback) in a single platform

Key Benefits

1Rapid time-to-value (first stream in minutes)

2End-to-end streaming including transcoding, delivery, analytics, and monetization

3Flexible deployment models (Self-Managed, Fully-Managed, Hybrid)

4Robust APIs/SDKs and global CDN coverage for scalable, reliable viewing

Additional Product Information

Product Description

Wowza Video is an embedded video platform with CMS, analytics, and player capabilities designed to build, manage, and scale live and on-demand streaming inside your application. It supports multiple deployment models (Self-Managed, Fully-Managed, Hybrid) and integrates with Wowza's broader streaming technology stack.

Target Market

Developers and product teams integrating video into apps; organizations (broadcasters, publishers, sports groups, public safety entities, religious organizations) delivering streaming to global audiences.

Unique Value Proposition

An all-in-one, end-to-end video platform that combines CMS, analytics, DRM, monetization, and delivery with flexible deployment options and a strong developer ecosystem, enabling rapid, scalable streaming inside your products.

Technical Requirements

{"REST API and SDKs available for integration","Input formats: RTMP, RTSP; Output formats: HLS, WebRTC, DASH","Platform supports self-managed, fully-managed (SaaS), and hybrid deployments","Global CDN presence with data centers (12 data centers mentioned) for delivery"}

Pricing Model

Pricing details are not provided in the content; references to Wowza Video Pricing and Wowza Streaming Engine Pricing exist on the site

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