WWL-TV Website / WWL-TV News Platform (wwltv.com)

Business Profile

Core Value Proposition

WWL-TV Website (wwltv.com) provides local news, weather, traffic and sports coverage for New Orleans and Southeast Louisiana.

Target Customer

Local residents of New Orleans and Southeast Louisiana; advertisers seeking local audiences.

Key Differentiator

Multi-channel local news platform combining web content, TV broadcasts, and streaming apps with live weather radar and 24/7 coverage.

Implementation Timeline

Not specified in content

Pain Points

1Need for reliable, localized news and weather updates for New Orleans and Southeast Louisiana.
2Access to timely information across devices (web, TV, streaming).
3Keeping up with breaking news and weather events (e.g., hurricanes, incidents).

Key Features

1Local news coverage for New Orleans and Southeast Louisiana
2Weather forecast, radar, 10-day/hourly maps
3Live streaming on Roku, Amazon Fire TV, and Apple TV
4Video content and TV listings
5Breaking news coverage and sports coverage (LSU, Pelicans, Saints, Tulane, etc.)

Target Customer Industries

Decision Makers

1Advertiser
2Media Buyer
3Marketing Manager

Client Results

1Increased audience reach and engagement through multi-channel access; improved information delivery during weather events; brand exposure for advertisers.

Competitive Advantages

1Local focus and trusted brand; cross-channel presence (web, TV, streaming); real-time weather radar; free streaming options.

Key Benefits

1Timely, reliable local news and weather

2Accessible across web and streaming devices

3Comprehensive local sports coverage

4Interactive weather radar and forecasts

Additional Product Information

Product Description

Local news, weather, traffic and sports platform serving New Orleans and Southeast Louisiana; includes web content and integration with WWL-TV broadcasts; offers streaming and radar features.

Target Market

Residents of New Orleans and Southeast Louisiana; advertisers seeking local reach

Unique Value Proposition

A leading local news brand providing comprehensive, multi-channel access to local news, weather, and sports with live radar and streaming availability.

Technical Requirements

Streaming availability via Roku, Amazon Fire TV, Apple TV; wwltv.com website; WWL+ Radar App

Pricing Model

Not specified

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