Wynk Music
Business Profile
Core Value Proposition
Wynk Music provides unlimited streaming of latest and old MP3 songs across Hindi, English, Bollywood and regional music, with playlist creation and download options via the Wynk Music app.
Target Customer
Individual music listeners and Airtel customers seeking mobile app-based music streaming and playlist creation.
Key Differentiator
Airtel-backed music streaming service that integrates with Hello Tunes and the Xstream ecosystem, offering a branded, cross-service music experience.
Implementation Timeline
Value available immediately upon app installation or subscription; pricing and access depend on subscription or download purchases.
Pain Points
- 1Need access to a broad catalog of latest and old MP3 songs across multiple languages and genres.
- 2Desire to organize and manage music with personalized playlists.
- 3Want convenient mobile access with download/offline listening options and app-based streaming.
Key Features
- 1Unlimited streaming on the Wynk Music app
- 2Download songs for offline listening
- 3Playlist creation and management
- 4Catalog includes Hindi, English, Bollywood, Regional, and Old Songs
- 5Hello Tunes integration and cross-brand ecosystem (Xstream branding)
Target Customer Industries
Competitive Advantages
- 1Unlimited streaming via Wynk Music app
- 2Wide, multi-language catalog including regional content
- 3Offline download capability for songs
- 4Integration with Airtel's Hello Tunes and cross-brand ecosystem (Xstream)
Key Benefits
Additional Product Information
Product Description
Wynk Music is a music streaming service offering unlimited streaming, song downloads, and playlist features across multiple languages and genres, accessible via the Wynk Music app.
Target Market
India-based music listeners and Airtel subscribers seeking a branded mobile music experience.
Unique Value Proposition
An Airtel-backed music streaming service that combines unlimited streaming, offline downloads, multilingual catalog, and Hello Tunes/Xstream ecosystem integration in a single mobile app.
Technical Requirements
Wynk Music mobile app required; internet connectivity; registration via Wynk.in or the Wynk Music app; may involve MSISDN and social login options; device compatibility includes mobile phones, tablets, and PCs as per service access.
Pricing Model
Content offered on a subscription basis and/or as payment per download.
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