Yad2 (יד2)
Business Profile
Core Value Proposition
Yad2 (יד2) provides a large-scale Israeli classifieds marketplace that delivers listings for renting and selling real estate, cars, job opportunities, and second-hand items.
Target Customer
Israel-based consumers and businesses seeking to buy, rent, or sell real estate, vehicles, and second-hand goods; real estate brokers and car dealers; employers posting job ads and businesses for sale.
Key Differentiator
One-stop classifieds platform with integrated decision-support and valuation tools (Yzer for smart decision-making and Yadata for property valuation), plus map-based search, saved favorites, and real-time alerts.
Implementation Timeline
Users can access listings and use features instantly; saved favorites and alerts become active upon account login, enabling immediate ongoing updates.
Pain Points
- 1Difficulty finding up-to-date, relevant listings across regions and categories.
- 2Need to compare prices and valuations for properties and vehicles.
- 3Effort required to contact sellers and manage saved ads and alerts.
Key Features
- 1Extensive, up-to-date listings across real estate (for sale and for rent), vehicles, jobs, and second-hand items.
- 2Map-based search to locate listings geographically and click on each to view details.
- 3Favorites and saved ads ('מודעות שאהבתי') with login required to manage them.
- 4Alerts and recent-search history for new matches and updates.
- 5In-house tools Yzer (decision support) and Yadata (property valuation) to assist pricing and value assessments.
- 6Chat functionality for direct communication with advertisers.
Target Customer Industries
Client Results
- 1Faster discovery of relevant listings through a centralized marketplace.
- 2Improved pricing/valuation insight via Yzer and Yadata tools.
- 3Direct communication with sellers and brokers via in-platform chat.
- 4Personalization through favorites, saved searches, and alerts to monitor opportunities.
Competitive Advantages
- 1Comprehensive, multi-category marketplace in one platform (real estate, vehicles, jobs, second-hand).
- 2Up-to-date inventory and a large volume of listings.
- 3Built-in valuation and decision-support tools (Yzer and Yadata).
- 4Map-based search and easy navigation to discover nearby listings.
- 5Personalization features (favorites, alerts) and direct messaging with advertisers.
Key Benefits
Additional Product Information
Product Description
A comprehensive Israeli classifieds platform offering listings for real estate, vehicles, jobs, and second-hand items, with additional tools for valuation, decision support, and map-based search.
Target Market
Residents of Israel and local businesses seeking to buy, rent, or sell properties, cars, and other goods; real estate brokers, car dealers, employers posting job ads.
Unique Value Proposition
A unified classifieds ecosystem complemented by in-house valuation and decision-support tools, enhanced search with mapping, and personalized reminders to streamline buying, selling, and renting in Israel.
Technical Requirements
Web/mobile access with user accounts; features like favorites and alerts require login; chat functionality is available within the platform.
Pricing Model
No pricing details provided in the content.
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