YAMAP
Business Profile
Core Value Proposition
YAMAP provides a mountain climbing information platform and app that helps outdoor enthusiasts navigate in areas with no cell service, easily log and share hiking routes, and access nationwide mountain information.
Target Customer
Outdoor enthusiasts, hikers, and mountaineers in Japan seeking offline navigation, route tracking, and community-driven content.
Key Differentiator
Offline current location capability in remote mountain areas combined with simple logging, sharing, and a connected user community, backed by a one-stop platform including maps, insurance, and related services.
Implementation Timeline
Value is quickly realized: the site emphasizes short intro (2 minutes to understand YAMAP) and immediate app download via QR code.
Pain Points
- 1Lack of reliable location information in areas with poor or no cellular coverage leading to safety risks
- 2Difficulty recording and sharing hiking routes and photos
- 3Keeping up-to-date information on routes and conditions across many mountains
Key Features
- 1Offline current location visibility
- 2Easy creation of hiking logs (routes and photos) with saving and sharing
- 3Sharing logs to expand access and connect with others
- 4Community connections to learn about new routes
- 5Maps, route information, and additional services (insurance, store, etc.)
Target Customer Industries
Client Results
- 1Improved safety during hikes by locating users even without signal
- 2Simplicity in recording and archiving hiking experiences
- 3Increased engagement through sharing and community activity
Competitive Advantages
- 1Offline location capability
- 2Comprehensive nationwide mountain information and maps
- 3Integrated services (premium features, store, insurance, information hub)
- 4Community-driven updates and sharing
Key Benefits
Additional Product Information
Product Description
YAMAP is a leading mountain climbing app and information platform that provides offline location, up-to-date route information nationwide, easy logging and sharing of hiking activities, and a community-driven experience.
Target Market
Japanese hikers, mountaineers, and outdoor enthusiasts seeking safe, connected, and informative mountain experiences
Unique Value Proposition
An all-in-one outdoor navigation and logging platform with offline capabilities, real-time route information, and a strong community, plus additional services like insurance and an online store
Technical Requirements
Mobile app required; QR code-based download available; supports offline location viewing in areas without signal
Pricing Model
Free app download with optional YAMAP Premium (paid service); other services noted (online store, insurance, etc.)
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