YES24

Business Profile

Core Value Proposition

YES24 provides a Korean online bookstore and media marketplace offering eBooks, CDs, LPs, DVDs, Blu-ray, gifts, and exclusive concert/ticket sales, with global shopping and multilingual support.

Target Customer

{"K-POP/K-Drama fans seeking CDs, DVDs, Blu-ray, books, and related merchandise","Book readers looking for eBooks and physical books","Music and movie enthusiasts purchasing media (CD/LP, DVD/BD)","International shoppers wanting global access to Korean media and events"}

Key Differentiator

Integrated, multilingual e-commerce platform combining books, media (CD/LP/DVD/BD/eBook), gifts, and exclusive ticket sales (Global yesticket) on a single site, with wide catalog and MD-curated picks.

Implementation Timeline

Digital products (eBooks, online content) imply immediate access; physical media and tickets depend on shipping and event dates listed (e.g., 2025–2026 ticket windows).

Pain Points

1Difficulty accessing a wide range of Korean media (K-POP/K-Drama) internationally from a single platform
2Need for a combined marketplace offering books, music, movies, and event tickets
3Seeking promotions/discounts and loyalty-style benefits on diverse media purchases

Key Features

1eBook delivery and a broad eBook catalog
2Physical media (CD/LP, DVD/BD) and related gifts
3Exclusive ticket sales for domestic and international pop artists (Global yesticket)
4Global YES24/Multilingual support (English and Chinese) and payment options like PayPal, UnionPay, and Alipay
5MD's Pick and curated product selections

Target Customer Industries

Client Results

1Access to a wide catalog of books, music, film, and media in one place
2Discounts and promotions on many items (e.g., multiple percentage discounts shown in catalog pricing)
3Possibility of purchasing event tickets (concerts) through a dedicated portal

Competitive Advantages

1One-stop shop for books, media, and tickets
2Global shopping with multilingual support and international payment options
3Exclusive access to certain tickets and curated recommendations (MD's Picks)

Key Benefits

1Extensive catalog across books, media, and tickets

2International access via Global YES24 and multilingual support

3Exclusive tickets and curated recommendations

4Flexible payment options (PayPal, UnionPay, Alipay) and language support

Additional Product Information

Product Description

Korean online bookstore and media marketplace offering eBooks, CDs, LPs, DVDs, Blu-ray, gifts, and exclusive event tickets; supports global shopping with multilingual services and multiple payment options.

Target Market

Domestic and international customers seeking Korean media, books, and event tickets; fans of K-POP/K-Drama and media enthusiasts worldwide.

Unique Value Proposition

A comprehensive, multilingual platform integrating books, music, movies, gifts, and exclusive concert tickets, enabling global access to a wide range of Korean media from a single source.

Technical Requirements

Supports English and Chinese language service; payment options include PayPal, UnionPay, and Alipay.

Pricing Model

Pricing includes promotional discounts (examples show 10% off, 35% off) and bundled or stacked promotions with point-based benefits; catalog pages display discounts and promotional pricing for many items.

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