Business Profile
YouGov provides global public opinion data and consumer insights through a large online panel to help brands, media owners and agencies.
Businesses (brands, media owners, advertising agencies) seeking audience intelligence, brand tracking and research; researchers and the public via Free Public Data
Largest connected proprietary panel with 29 million+ registered members across 55+ markets; offers multi-solution capabilities (surveys, brand tracking, activation) and rapid pre-test capabilities; evidenced by partnerships and client quotes
Rapid/pre-test capabilities enabling quick turnaround; examples mention pre-launch testing and delivery on tight timelines
YouGov audience insights informed a TikTok campaign launch (case study referenced).
YouGov brand tracking allowed FOX Sports to quickly, accurately and objectively show positive brand impact for FIFA World Cup advertising partners.
Testimonial highlighting a fast collaboration and delivery to a tight client timetable.
Dan Hagen notes YouGov data integrated at the respondent level into Converged across markets, illustrating enterprise-grade data utility.
Global public opinion and data company offering audience intelligence, brand tracking, surveys, and freely accessible public data; serves brands, media owners and agencies.
Brands, media owners, and agencies seeking audience intelligence, brand tracking and research; researchers and public data users
Global, connected proprietary panel enabling real-time public opinion and consumer insights across 55+ markets, with multiple product capabilities (surveys, brand tracking, activation) and rapid pre-testing.
Not specified in content; likely requires a YouGov business account
Not specified
Based on matching: problems solved, target roles, key features, industries
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