YouGov

Business Profile

Core Value Proposition

YouGov provides global public opinion data and consumer insights through a large online panel to help brands, media owners and agencies.

Target Customer

Businesses (brands, media owners, advertising agencies) seeking audience intelligence, brand tracking and research; researchers and the public via Free Public Data

Key Differentiator

Largest connected proprietary panel with 29 million+ registered members across 55+ markets; offers multi-solution capabilities (surveys, brand tracking, activation) and rapid pre-test capabilities; evidenced by partnerships and client quotes

Implementation Timeline

Rapid/pre-test capabilities enabling quick turnaround; examples mention pre-launch testing and delivery on tight timelines

Pain Points

1Need for timely, reliable public opinion and consumer insights across multiple markets
2Difficulty measuring brand health and campaign impact quickly and objectively
3Requirement for fast, data-informed pre-testing and campaign optimization

Key Features

1Self-serve Surveys
2Serviced Surveys
3Custom Research
4Audience Intelligence
5Campaign Activation
6BrandIndex Lite
7BrandIndex
8Global Profiles
9FREE Profiles Lite
10Public Data access

Target Customer Industries

Decision Makers

1Global Chief Data & Technology Officer
2Head of Marketing Communications
3Vice President of Ad Sales Research

Client Results

1Ability to demonstrate brand impact quickly and objectively using brand tracking
2Data-informed decision making for campaigns prior to launch (e.g., pre-testing before TV ad launches)
3Integration of YouGov data at the respondent level into external platforms (e.g., Converged) for global use

Competitive Advantages

1Global reach with 29M+ panel members across 55+ markets
2Connected data capabilities and respondent-level data integration (e.g., into Converged platform)
3Established trust and validation from major brands/agencies (e.g., Havas Media Network, FOX Sports)
4Diverse product suite (Surveys, BrandIndex, Campaign Activation, Global/Free Profiles)

Key Benefits

1Access to a large, global panel for timely insights

2Brand tracking and campaign activation capabilities

3Rapid pre-testing for campaigns

4Cross-market data with respondent-level integration

5Public data for accessible, freely available insights

Case Studies & Success Stories

How Allison+Partners used audience insights to inform TikTok’s campaign launch with YouGov RealTime

Case #1

YouGov audience insights informed a TikTok campaign launch (case study referenced).

FOX Sports case study: Brand tracking demonstrates positive brand impact for FIFA World Cup partners

Case #2

YouGov brand tracking allowed FOX Sports to quickly, accurately and objectively show positive brand impact for FIFA World Cup advertising partners.

MFUSE collaboration with YouGov

Case #3

Testimonial highlighting a fast collaboration and delivery to a tight client timetable.

Havas Media Network integration with Converged using YouGov data

Case #4

Dan Hagen notes YouGov data integrated at the respondent level into Converged across markets, illustrating enterprise-grade data utility.

Additional Product Information

Product Description

Global public opinion and data company offering audience intelligence, brand tracking, surveys, and freely accessible public data; serves brands, media owners and agencies.

Target Market

Brands, media owners, and agencies seeking audience intelligence, brand tracking and research; researchers and public data users

Unique Value Proposition

Global, connected proprietary panel enabling real-time public opinion and consumer insights across 55+ markets, with multiple product capabilities (surveys, brand tracking, activation) and rapid pre-testing.

Technical Requirements

Not specified in content; likely requires a YouGov business account

Pricing Model

Not specified

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