Your Online Choices
Business Profile
Core Value Proposition
Your Online Choices provides a guide to online behavioural advertising and online privacy, enhancing transparency and user control for interest-based advertising.
Target Customer
Internet users interested in understanding and managing their online privacy and behavioural advertising preferences.
Key Differentiator
The initiative is a cross-industry, self-regulatory effort supported by leading European bodies, offering European-wide standards for transparency and user control.
Implementation Timeline
Users can immediately access information and tools to manage their privacy and advertising preferences.
Pain Points
- 1Lack of transparency in online behavioural advertising.
- 2Limited user control over data used for interest-based advertising.
- 3Insufficient information on protecting online privacy.
Key Features
- 1Transparency about data collection and use practices.
- 2Consumer control over behavioural advertising preferences.
- 3Educational resources for consumers and businesses on online privacy.
Target Customer Industries
Client Results
- 1Increased transparency and control for consumers over their online advertising experiences.
Competitive Advantages
- 1Pan-European standards for data-driven advertising.
- 2Self-regulatory principles that complement statutory regulations.
- 3A comprehensive framework for transparency and user control.
Key Benefits
Additional Product Information
Product Description
A platform that provides information and tools to help users understand and manage online behavioural advertising and privacy.
Target Market
European internet users and businesses involved in online advertising.
Unique Value Proposition
Offers a self-regulatory initiative supported by leading European advertising bodies, focused on transparency and user control.
Technical Requirements
Requires user consent for cookie management features.
Pricing Model
Not applicable; the platform is free for users to access.
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