Your Online Choices

Business Profile

Core Value Proposition

Your Online Choices provides a guide to online behavioural advertising and online privacy, enhancing transparency and user control for interest-based advertising.

Target Customer

Internet users interested in understanding and managing their online privacy and behavioural advertising preferences.

Key Differentiator

The initiative is a cross-industry, self-regulatory effort supported by leading European bodies, offering European-wide standards for transparency and user control.

Implementation Timeline

Users can immediately access information and tools to manage their privacy and advertising preferences.

Pain Points

1Lack of transparency in online behavioural advertising.
2Limited user control over data used for interest-based advertising.
3Insufficient information on protecting online privacy.

Key Features

1Transparency about data collection and use practices.
2Consumer control over behavioural advertising preferences.
3Educational resources for consumers and businesses on online privacy.

Target Customer Industries

Client Results

1Increased transparency and control for consumers over their online advertising experiences.

Competitive Advantages

1Pan-European standards for data-driven advertising.
2Self-regulatory principles that complement statutory regulations.
3A comprehensive framework for transparency and user control.

Key Benefits

1Empowers users with knowledge and tools for privacy management.

2Supports content and services by facilitating interest-based advertising.

3Enhances user experience by offering control over advertising preferences.

Additional Product Information

Product Description

A platform that provides information and tools to help users understand and manage online behavioural advertising and privacy.

Target Market

European internet users and businesses involved in online advertising.

Unique Value Proposition

Offers a self-regulatory initiative supported by leading European advertising bodies, focused on transparency and user control.

Technical Requirements

Requires user consent for cookie management features.

Pricing Model

Not applicable; the platform is free for users to access.

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