Business Profile
Your Online Choices provides guidance on online behavioural advertising and online privacy, offering transparency and control solutions for users.
Internet users concerned about privacy and online behavioural advertising
It is a pan-European self-regulatory initiative developed by leading European bodies to enhance transparency and control for interest-based advertising.
Immediate access to resources and tools for managing advertising preferences
A platform providing guidance and resources on online behavioural advertising and privacy.
European internet users and companies involved in online advertising
Enhances transparency and user control over interest-based advertising through a self-regulatory framework.
Works with standard web browsers and requires user consent for cookies
No pricing information available; the service is free for users
Based on matching: problems solved, key features, industries
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