Your Online Choices
Business Profile
Core Value Proposition
Your Online Choices provides guidance on online behavioural advertising and online privacy, offering transparency and control solutions for users.
Target Customer
Internet users concerned about privacy and online behavioural advertising
Key Differentiator
It is a pan-European self-regulatory initiative developed by leading European bodies to enhance transparency and control for interest-based advertising.
Implementation Timeline
Immediate access to resources and tools for managing advertising preferences
Pain Points
- 1Lack of transparency in online behavioural advertising
- 2Limited control over personal data used in advertising
- 3Need for education on privacy and data usage in advertising
Key Features
- 1Consumer-facing information about behavioural advertising
- 2User control over advertising preferences
- 3Educational resources on online privacy and advertising
- 4Compliance and enforcement mechanisms for businesses
- 5Regular review and updates of the self-regulatory framework
Target Customer Industries
Client Results
- 1Increased user awareness and control over personal data
- 2Improved transparency in data-driven advertising practices
Competitive Advantages
- 1Comprehensive industry-backed self-regulatory framework
- 2Pan-European standards for data-driven advertising
- 3Focus on user education and empowerment
Key Benefits
Additional Product Information
Product Description
A platform providing guidance and resources on online behavioural advertising and privacy.
Target Market
European internet users and companies involved in online advertising
Unique Value Proposition
Enhances transparency and user control over interest-based advertising through a self-regulatory framework.
Technical Requirements
Works with standard web browsers and requires user consent for cookies
Pricing Model
No pricing information available; the service is free for users
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