YourAdChoices
Business Profile
Core Value Proposition
YourAdChoices provides a system for consumers to control how their information is used for relevant advertising.
Target Customer
Consumers who want to manage their online privacy and advertising preferences.
Key Differentiator
YourAdChoices offers transparency and control over interest-based advertising through the Digital Advertising Alliance (DAA) program.
Implementation Timeline
Immediate implementation through the use of the YourAdChoices Icon.
Pain Points
- 1Lack of control over personal data usage in advertising.
- 2Need for transparency in how advertising data is collected and used.
- 3Desire for more relevant and interest-based advertising.
Key Features
- 1Provides the YourAdChoices Icon for managing advertising preferences.
- 2Allows users to exercise choice on web and mobile platforms.
- 3Offers transparency on which companies are collecting or using information.
Target Customer Industries
Client Results
- 1Increased control over personal data for users.
- 2Enhanced transparency in digital advertising.
Competitive Advantages
- 1Endorsed by the Digital Advertising Alliance, ensuring credible standards.
- 2Wide adoption across multiple platforms and companies.
Key Benefits
Additional Product Information
Product Description
A program that allows users to manage how their information is used for interest-based advertising.
Target Market
Consumers interested in managing their digital advertising preferences.
Unique Value Proposition
Offers a standardized and widely recognized system for controlling personal data usage in advertising.
Technical Requirements
Requires access to the web or mobile platforms to use the YourAdChoices Icon.
Pricing Model
Information about pricing is not available.
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