YourAdChoices
Business Profile
Core Value Proposition
YourAdChoices provides control over how information about your interests is used for relevant advertising.
Target Customer
Consumers who want to control how their interests are used for online advertising; users on desktop, mobile, or apps with participating companies.
Key Differentiator
Backed by the Digital Advertising Alliance (DAA) and integrated via the YourAdChoices Icon to reveal data collection/usage and hold participating companies accountable.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Lack of transparency about when information about your interests is collected or used
- 2Limited control over how ads are targeted based on interests
- 3Need for accountability and clarity on which companies are using your data
Key Features
- 1YourAdChoices Icon that reveals when data about your interests is collected or used and by which companies
- 2Ability to exercise choice on the web for desktop and mobile or mobile apps with participating companies
- 3Information about the DAA protections and accountability for participating companies
- 4Education on the benefits of relevant advertising and how it funds online content
Target Customer Industries
Client Results
- 1More relevant ads and offers
- 2Helps pay for the online content and services you enjoy
Competitive Advantages
- 1DAA-backed protections and accountability
- 2Consumer-facing transparency via the YourAdChoices Icon
- 3Clear articulation of the benefits of relevant advertising
Key Benefits
Additional Product Information
Product Description
A program presented under the DAA Principles that gives consumers control over how information about their interests is used for relevant advertising, including an icon to understand data collection and usage by participating companies.
Target Market
Consumers seeking control over online advertising; participating companies in the DAA program
Unique Value Proposition
Consumer control and transparency in interest-based advertising, backed by a self-regulatory program with company accountability
Technical Requirements
Take Control with YourAdChoices; apply the AdChoices icon on desktop/mobile with one or more participating companies
Pricing Model
Not specified
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