YOURLS

Business Profile

Core Value Proposition

YOURLS provides a self-hosted URL shortening platform with full data control on your own domain.

Target Customer

Web admins and developers seeking a self-hosted, brandable URL shortener for their own domain.

Key Differentiator

Open-source, MIT-licensed URL shortener with a robust plugin architecture and extensive analytics, designed to run on your own server without vendor lock-in.

Implementation Timeline

Not specified in the provided content.

Pain Points

1Need for a URL shortener that you host yourself to retain data ownership and branding.
2Desire for detailed analytics and reporting on short URLs (historical click reports, referrers, geo-location).
3Requirement to extend or customize features without modifying core code (plugin architecture).

Key Features

1Bookmarklets, developer API, and analytics with historical click reports, referrers tracking and geo-location.
2Extensible plugin architecture with dozens of plugins to add features without editing core files.
3Open-source software (MIT license) with documentation (CC BY 4.0).
4Server-side control over branding (custom domain or subdomain) and full data ownership.

Target Customer Industries

Client Results

1Brand-consistent URL shortening on your own domain with detailed usage analytics.
2Flexibility to customize functionality through plugins and API without core changes.
3Cost-effective, open-source solution with community and sponsor support.

Competitive Advantages

1Self-hosted with branding on your own domain (no vendor-managed data).
2Open-source, MIT-licensed software with a permissive license and free usage.
3Plugin-based extensibility allows feature customization without touching core code.
4Active ecosystem evidenced by plugins and sponsorship (OpenCollective).

Key Benefits

1Full data control on your own domain.

2Detailed analytics and historical click reporting.

3Extensibility through plugins and a developer API.

4No vendor lock-in thanks to open-source MIT-licensed software.

Additional Product Information

Product Description

Your Own URL Shortener — a self-hosted, open-source URL shortening solution with analytics, API access, and a plugin ecosystem.

Target Market

Individuals and organizations needing a private, branded URL shortener hosted on their own servers.

Unique Value Proposition

A self-hosted, brandable, open-source URL shortener with a rich plugin ecosystem and detailed analytics, delivered under MIT licensing.

Technical Requirements

Server: Apache 2.4+ with mod_rewrite; PHP 8.1+; MySQL 5.0+ or MariaDB 10.0+; HTTPS recommended; PHP cURL extension if using API. Client: any modern web browser.

Pricing Model

Free and open-source software (MIT license); supported by sponsors via OpenCollective; no paid tiers mentioned in the provided content.

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