YouTube TV

Business Profile

Core Value Proposition

YouTube TV provides a comprehensive live TV streaming service with unlimited DVR storage, offering access to over 100 channels including major networks and sports channels.

Target Customer

U.S. households and individuals seeking an alternative to traditional cable TV for live sports, news, and entertainment.

Key Differentiator

Key differentiator is the ability to stream live TV without annual contracts or hidden fees, with unlimited DVR storage and a wide range of add-ons for customization.

Implementation Timeline

Start watching in minutes after signing up.

Pain Points

1The need to watch live TV without the constraints of traditional cable contracts.
2Desire for a service that includes major network and sports channels.
3Requirement for unlimited DVR storage space.

Key Features

1Stream live TV from over 100 channels.
2Unlimited DVR storage space.
3NFL Sunday Ticket and other sports add-ons.
4Personalized recommendations with up to 6 individual accounts.
54K Plus add-on for enhanced viewing experience.

Target Customer Industries

Client Results

1Access to a wide range of live TV channels including sports and entertainment.
2No hidden fees or annual contracts, providing flexibility to users.
3Personalized viewing experience for multiple household members.

Competitive Advantages

1No annual contracts or hidden fees.
2Unlimited DVR storage for recordings.
3Flexible add-on options including NFL Sunday Ticket.
4Wide device compatibility for streaming.

Key Benefits

1Live streaming of over 100 channels.

2No annual contracts.

3Unlimited DVR storage.

4Customizable viewing experience with add-ons.

Additional Product Information

Product Description

YouTube TV is a live TV streaming service offering over 100 channels including major broadcast and cable networks, with unlimited DVR storage and various add-ons.

Target Market

U.S. households looking for a flexible live TV streaming service.

Unique Value Proposition

Offers a cable-like experience with the flexibility of streaming, including extensive sports coverage and unlimited DVR.

Technical Requirements

Internet connection and a compatible device such as smart TVs, mobile devices, or streaming media players.

Pricing Model

Base plan at $82.99/month, with promotional pricing at $49.99/month for the first two months. Various add-ons available at additional monthly charges.

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