YTN News & Media Platform

Business Profile

Core Value Proposition

YTN News & Media Platform provides a multi-channel news and media experience, delivering live and online news content across TV channels and digital properties (YTN, YTN2, YTN World, YTN 사이언스, YTN 라디오, YTN dmb) to Korean-speaking audiences.

Target Customer

Korean-speaking news consumers and readers; TV and digital news viewers; advertisers and platform partners (e.g., streaming platforms such as ODK).

Key Differentiator

Integrated multi-channel brand with a family of channels (YTN, YTN2, YTN World, YTN 사이언스, YTN 라디오, YTN dmb) and digital offerings, plus data journalism capabilities and a range of online and broadcast properties.

Implementation Timeline

Not specified in the provided content.

Pain Points

1Need access to cohesive, multi-channel news coverage across TV and digital platforms.
2Desire for live and on-demand news content with varied programming (science, culture, etc.).
3Opportunity for partnerships and advertising across multiple media properties.

Key Features

1Multiple channels and platforms: YTN, YTN2, YTN World, YTN 사이언스, YTN 라디오, YTN dmb.
2Online news portal with sections like '뉴스 모아' and live content (LIVE).
3Data journalism and investigative/curated content (as part of a broader YTN content ecosystem).
4Cross-platform accessibility and potential for partnerships/advertising (advertising/business offerings).
5Language/brand presence and user interfaces (language settings) for broad reach.

Target Customer Industries

Decision Makers

1에디터

Client Results

1Not specified in the provided content.

Competitive Advantages

1Comprehensive, multi-channel content ecosystem (TV and digital).
2Live news capabilities and a broad set of brands/channels under one umbrella.
3Data journalism capabilities referenced in the site navigation.
4Partnership and advertising opportunities indicated (e.g., '사업 제휴', '광고 및 비즈니스').
5Multi-language/interface options suggesting broader accessibility.

Key Benefits

1Access to multi-channel news content across TV and digital platforms.

2Live updates and diverse programming (including science and culture content via YTN 사이언스).

3Opportunity for partnerships and advertising across a broad media ecosystem.

4User interfaces and content available in multiple language contexts.

Case Studies & Success Stories

ODK 플랫폼과의 파트너십 및 라이브 서비스 시작

Case #1

YTN이 미주 최대 한인 스트리밍 플랫폼 ODK에서 라이브 서비스를 시작했다는 콘텐츠 기반 사례.

Additional Product Information

Product Description

Korean news organization offering a suite of TV channels and digital properties, including YTN, YTN2, YTN World, YTN 사이언스, YTN 라디오, and YTN dmb, with live and online news, video, audio, and data journalism offerings.

Target Market

Korean-speaking news consumers and digital audiences, advertisers, and platform partners seeking integrated news content and cross-channel distribution.

Unique Value Proposition

An integrated, multi-channel news network combining television, online portals, audio, and data journalism under one brand, with potential for partnerships and advertising across multiple properties.

Technical Requirements

Not specified in the provided content.

Pricing Model

Not specified in the provided content.

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