Zipcar

Business Profile

Core Value Proposition

Zipcar provides a car sharing service that lets you book cars by the hour or day, with gas included, insurance and maintenance handled, as a convenient alternative to ownership.

Target Customer

Urban residents seeking flexible mobility; students and universities; businesses seeking campus or corporate transportation solutions

Key Differentiator

App-based self-service access to a network of cars with gas, insurance, and maintenance included; designated parking; EV charging options; 24/7 support

Implementation Timeline

Most members can book a car within minutes after license/identity verification; onboarding and access via the Zipcar app

Pain Points

1High cost and hassle of car ownership (monthly payments, depreciation, insurance, maintenance)
2Need for convenient, on-demand access to a vehicle without owning one
3Parking and vehicle maintenance management can be time-consuming

Key Features

1Book cars by the hour or day
2Self-service unlock via mobile app
3Gas included and EV charging options
4Insurance and maintenance included
524/7 roadside support and trip assistance

Target Customer Industries

Client Results

1Significant cost savings vs owning a car (saves $1,000+/month)
2Increased mobility with instant access near you
3Reduced maintenance, insurance, and parking hassles

Competitive Advantages

1No monthly car payments or ownership costs
2Gas, insurance, and maintenance included
324/7 support and roadside assistance
4App-based self-service with unlock from your phone
5Designated Zipcar parking spots and on-demand availability

Key Benefits

1Cost savings vs owning

2Convenience and instant access

3Gas, insurance, and maintenance included

424/7 support and roadside assistance

5Self-service access via phone

Additional Product Information

Product Description

Zipcar is a car sharing service that enables on-demand car rentals by the hour or day in urban areas, with gas included, insurance and maintenance handled, via a self-service app.

Target Market

Urban residents, students and universities, and businesses needing campus or corporate mobility solutions

Unique Value Proposition

Wheels when you want them with gas included; self-service access via an app; flexible hourly/daily reservations; no ownership costs and maintenance overhead

Technical Requirements

{"Zipcar mobile app","Bluetooth and location services on the user’s device","App-based car access (unlock from phone)","Gas card in the vehicle and EV charging where applicable","Location permissions for car pickup"}

Pricing Model

{"Membership plans with hourly and daily rates (pricing varies by location and plan)","First month discount for new members using code MONTHOFF","A non-refundable $25 application fee","Discounts or exclusions apply (e.g., membership discount not applicable to Annual, Business, and University rate plans; applied to Monthly plan only; no cash value)"}

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