Zuora Billing
Business Profile
Core Value Proposition
Zuora Billing provides flexible recurring billing software that scales with growth, unifies revenue streams across subscriptions, usage, and hybrid pricing, and supports automation of revenue recognition.
Target Customer
Finance, Billing, Revenue Operations, and IT teams at subscription- and usage-based businesses; decision-makers such as CFOs, CIOs, VP/Director-level leaders in growth, revenue, and digital transformation.
Key Differentiator
Zuora positions itself as a leading monetization platform for any customer-centric business model, not just traditional billing—offering end-to-end capabilities from pricing and billing to payments, collections, and revenue recognition, with extensive pricing model support, usage metering, paywalls, and extensive integrations.
Implementation Timeline
Implementation and value realization can occur rapidly in some cases; for example, NCR went from ideation to market with a new product line in 2 months.
Pain Points
- 1Rigid go-to-market and pricing that are hard to test or pivot quickly
- 2Inefficient billing operations that cannot scale with growth or changes mid-cycle
- 3Lack of visibility into usage, billing, and revenue affecting cross-sell, up-sell, and forecasting
Key Features
- 1Flexible, multi-model billing: supports recurring, usage-based, and one-time pricing with a comprehensive product catalog
- 2Automated revenue recognition to close books faster and support GAAP reporting
- 3Usage metering and real-time usage visibility for customer-facing insights and accurate billing
- 4Low-code/no-code pricing designer and Extension Studio with an API-first approach for rapid customization
- 5Global payments orchestration with 40+ gateways and 20+ payment methods, tax/e-invoicing compliance, and currency support
Target Customer Industries
Decision Makers
- 1Director of Growth
- 2CIO
- 3Head of Digital Health Global Sales, Marketing and Digital Go-to-Market
- 4Managing Director, Membership, Marketing and Consumer Revenue
Client Results
- 120% increase in direct paywall conversions
- 230x user growth in less than six months
- 3100+ IT billing and engineering hours saved each month
- 475% faster processing time
- 5The Seattle Times: digital conversions up 30% and retention up 25%
- 6Fender: launched a subscription and scaled to over 1 million subscribers
- 7Hudl: saved IT, Billing, and Engineering teams over 100 hours per month
- 8Ubisoft: subscriber volume increases up to 200%
Competitive Advantages
- 1Recognized leadership in industry analyst reports (Gartner, Forrester, ISG) signaling strong market validation
- 2End-to-end monetization platform—not just billing—covering pricing, billing, payments, collections, and revenue recognition
- 3Strong extensibility and integrations via API-first approach, SDKs, Integration Hub, Extension Studio, and pre-built connectors (e.g., Microsoft, Snowflake)
- 4Broad capabilities for pricing, packaging, usage metering, paywalls, and global compliance (tax, e-invoicing)
- 5High-volume scalability (e.g., 400K+ invoices/hour) and extensive payment gateway/method support
Key Benefits
Case Studies & Success Stories
The Seattle Times
Improved digital conversions by 30% and retention by 25%.
ConstructConnect
Changed product quotes and scaled to 170,000 invoices per year.
NCR
Went from ideation to market with a new product line in 2 months.
Fender
Launched a new subscription offering and scaled to over 1 million subscribers.
Hudl
Saved IT, Billing, and Engineering teams over 100 hours per month.
Ubisoft
Navigated subscriber volume increases of up to 200%.
The Financial Times
Read Story
Asana
Read Story
24 Hour Fitness
Read Story
Enercare
Read Story
The Globe and Mail
Read Story
Zoom
Read Story
GoPro
Read Story
Additional Product Information
Product Description
Flexible recurring billing software that scales with growth, enabling monetization of subscriptions, usage, and hybrid models, with automated revenue recognition and extensive integration capabilities.
Target Market
Businesses pursuing recurring revenue models (subscriptions, usage-based pricing, or hybrid models) across industries, including finance, healthcare, software/tech, retail, and media.
Unique Value Proposition
Zuora Billing is part of the Zuora Monetization Platform, offering end-to-end monetization across pricing, billing, payments, collections, and revenue recognition, with extensive model support, usage metering, and extensible integrations.
Technical Requirements
API-first with SDKs; Extension Studio and Integration Hub; 40+ payment gateways and 20+ payment methods; currency and tax compliance support; connect with Microsoft, Snowflake, and other ecosystems.
Pricing Model
Offers 50 pricing models out-of-the-box; pricing and packaging capabilities highlighted; exact pricing not disclosed in provided content.
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