タワーレコードオンライン
Business Profile
Core Value Proposition
[タワーレコードオンライン] provides a web-based store that sells CD, Blu-ray, DVD, books, magazines, and exclusive goods, with incentives like new user coupons, early access to releases (フラゲ), and free shipping when picking up at 7-Eleven.
Target Customer
Japanese music fans and media consumers who shop online for music, movies, books, magazines, and related goods; include collectors and fans seeking exclusive items and convenient pickup options.
Key Differentiator
Traditional music retailer branding with online exclusives and services: No Music, No Life; 7-Eleven in-store pickup with free shipping; new-user coupons; early access to releases (フラゲ); access to タワレコ限定グッズ.
Implementation Timeline
Value appears to be immediate upon actions described: new-user coupon upon registration; access to フラゲ on release dates; general online shopping can be done now; 7-Eleven pickup offers immediate shipping option.
Pain Points
- 1Not explicitly stated in the content.
- 2Inferred from features: needs for convenient shipping/pickup options and access to exclusive items or early releases.
Key Features
- 1Extensive product catalog across categories: CDs, Blu-ray, DVDs, books, magazines, and goods.
- 2Early access to items (フラゲ) on release days.
- 3Free shipping when selecting Seven-Eleven pickup.
- 4New user coupon upon registration.
- 5Payment options include Amazon Pay and d払い.
- 6Search and filter capabilities by category, genre, artist, item, label, etc.
- 7Wish list (欲しい物リスト) and account features (e.g., マイページ, ポイント, クーポン).
- 8Staff-curated content like MASTER'S CHOICE (店長のおすすめ).
Target Customer Industries
Decision Makers
- 1Store Manager (店長)
Client Results
- 1Not explicitly stated.
Competitive Advantages
- 1Brand strength and recognition of Tower Records (No Music, No Life).
- 2Exclusive goods (タワレコ限定グッズ).
- 3Convenient pickup option (Seven-Eleven) with free shipping.
- 4Early access to releases (フラゲ).
- 5Multiple payment options (Amazon Pay, d払い) and account features (wishlist, coupons).
Key Benefits
Additional Product Information
Product Description
オンラインでCD・レコード・ブルーレイ・DVD・本・雑誌・グッズを購入できる公式通販サイト。新規登録でクーポンプレゼント、対象アイテムはフラゲ可能、セブン-イレブン受け取りで送料無料、Amazon Pay・d払い対応。
Target Market
日本国内の音楽ファン・コレクター・一般消費者、オンラインでの音楽・映像・書籍購入を望む層
Unique Value Proposition
No Music, No Life のブランドを背景に、タワレコ限定グッズやフラゲ対応、セブン-イレブン受け取りで送料無料といった付加価値を提供する公式オンラインストア
Technical Requirements
Not specified in the content.
Pricing Model
Not specified in the content.
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