1. FC Union Berlin
Business Profile
Core Value Proposition
1. FC Union Berlin provides an official, centralized platform for fans and partners with news, tickets, merchandise, events, and stadium information.
Target Customer
Football fans and supporters of 1. FC Union Berlin; club members; potential sponsors/partners; visitors seeking news and tickets.
Key Differentiator
Official club website offering integrated access to news, ticketing, Fanshop merchandise, AFTV media, and stadium information in one place, including English-language content.
Implementation Timeline
Not explicitly stated; value presented as immediate access to content and purchases (tickets, merchandise) upon engagement
Pain Points
- 1Lack of a single authoritative source for up-to-date club news and updates
- 2Difficulty in accessing and purchasing official match tickets and merchandise
- 3Need for club-approved media content and information in multiple languages (e.g., English via AFTV)
Key Features
- 1News for Men’s and Women’s teams
- 2Ticketing and ticket shop
- 3Official Fanshop with merchandise
- 4AFTV media content (including English-language options)
- 5Stadium and match schedule information
- 6Club history, sponsorship, and hospitality information
Target Customer Industries
Decision Makers
- 1Head Coach
- 2Sporting Director
Competitive Advantages
- 1Official source for club news and information
- 2Integrated access to tickets, merchandise, and media from a single site
- 3English-language media content via AFTV
- 4Up-to-date match schedules and event information
- 5Direct connection to stadium experience and fan engagement
Key Benefits
Additional Product Information
Product Description
A professional football club based in Berlin offering men’s and women’s first teams, match tickets, official merchandise, stadium information (Stadion An der Alten Försterei), and fan-focused media (AFTV); site features include Tickets, Fanshop, Sponsoring, Club History, and Hospitality.
Target Market
Football fans and supporters, club members, sponsors, and partners seeking news, tickets, merchandise, and event information about 1. FC Union Berlin.
Unique Value Proposition
A one-stop, officially branded platform that combines club news, ticketing, merchandise, stadium details, and multilingual media content to enhance fan engagement and sponsorship opportunities.
Technical Requirements
Not specified in provided content
Pricing Model
Merchandise items have listed prices on the site (e.g., €99.95 for Auswärtstrikot Männer; various items shown at €99.95 or €74.95). No explicit pricing model for tickets or memberships is provided in the content.
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