10up

Business Profile

Core Value Proposition

10up provides finely crafted websites and tools for content creators.

Target Customer

Large enterprises, brands, and institutions seeking WordPress-based websites and digital tools; marketing/communications and IT teams responsible for content publishing and digital experiences.

Key Differentiator

Distributed global team specializing in WordPress with deep open-source leadership and a track record of flagship projects (e.g., WhiteHouse.gov rebuild), now operating as Fueled's WordPress practice.

Implementation Timeline

Not explicitly stated; engagements range from site maintenance and workshops to full enterprise digital transformations with budget-based scopes.

Pain Points

1Managing content creation and publishing at scale with WordPress.
2Strategic and technical alignment to plan, design, build, optimize, or support complex digital experiences.
3Meeting regulatory/compliance needs and accessibility considerations on large-scale sites.

Key Features

1Strategy, Design, and Engineering services for WordPress-based digital experiences.
2Open source tools and leadership in open platforms; contribution and open-source focus.
3AI for WordPress and Generative AI integration.
4Global, distributed team capable of delivering enterprise projects (e.g., WhiteHouse.gov, Mayo Clinic).
5Full-stack capabilities including content management systems and digital product delivery; site management/maintenance (SiteWatch).

Target Customer Industries

Decision Makers

1Chief Operating Officer
2Chief Delivery Officer
3SVP of Commercial
4SVP of Engineering
5SVP of Technology
6VP of Client Strategy
7VP of Client Delivery
8Director of Engineering
9Director of Account Management
10Staffing Director

Client Results

1High-quality, reliable digital experiences with WordPress as core platform; flagship projects such as WhiteHouse.gov; long-term client relationships evidenced by multiple testimonials.
2Open-source tooling and leadership, with contributions to improve WordPress ecosystems (e.g., accessibility improvements to WooCommerce core).
3Scaled WordPress deployments and digital strategy for large brands and government agencies.

Competitive Advantages

1Global, distributed team enabling access to top WordPress strategy, design, and engineering talent across time zones.
2Specialization in WordPress and open-source platforms with leadership in the ecosystem.
3Strong portfolio of flagship projects and high-profile clients; proven delivery across government, education, and enterprise sectors.

Key Benefits

1Finely crafted websites and tools for content creators.

2Open-source leadership and active ecosystem contributions.

3End-to-end WordPress capabilities from strategy to deployment and maintenance.

Case Studies & Success Stories

Rebuilding WhiteHouse.gov

Case #1

WordPress-based rebuild for a high-profile government site.

California DMV Web Transformation

Case #2

Digital transformation project for the California Department of Motor Vehicles.

Northeastern University Student Life

Case #3

WordPress-driven site for university student life.

Politico.EU

Case #4

WordPress-based site for Politico EU.

AI for WordPress

Case #5

Initiatives integrating Generative AI capabilities into WordPress workflows.

Additional Product Information

Product Description

WordPress practice offering strategic, design, and engineering services to deliver impactful websites, CMS solutions, and digital tools for content creators; now part of Fueled as the enterprise WordPress practice.

Target Market

Enterprises, brands, and institutions seeking WordPress-powered digital experiences and content management; organizations needing strategy, design, and development for large-scale WordPress deployments.

Unique Value Proposition

A globally distributed, WordPress-focused agency with strong open-source leadership, delivering end-to-end strategy, design, and engineering for enterprise WordPress projects, now integrated with Fueled.

Technical Requirements

WordPress-based stack; experience with WordPress CMS, WordPress VIP, open-source tooling; cloud infrastructure; ongoing maintenance (SiteWatch program).

Pricing Model

Pricing is project-based with ranges listed for monthly retainers, workshops, and enterprise projects (e.g., $1k-$3k/month for Site Management; $25k-$125k for Digital Projects; $250k+ for Enterprise Digital Transformation).

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