10up
Business Profile
Core Value Proposition
10up provides finely crafted websites and tools for content creators.
Target Customer
Large enterprises, brands, and institutions seeking WordPress-based websites and digital tools; marketing/communications and IT teams responsible for content publishing and digital experiences.
Key Differentiator
Distributed global team specializing in WordPress with deep open-source leadership and a track record of flagship projects (e.g., WhiteHouse.gov rebuild), now operating as Fueled's WordPress practice.
Implementation Timeline
Not explicitly stated; engagements range from site maintenance and workshops to full enterprise digital transformations with budget-based scopes.
Pain Points
- 1Managing content creation and publishing at scale with WordPress.
- 2Strategic and technical alignment to plan, design, build, optimize, or support complex digital experiences.
- 3Meeting regulatory/compliance needs and accessibility considerations on large-scale sites.
Key Features
- 1Strategy, Design, and Engineering services for WordPress-based digital experiences.
- 2Open source tools and leadership in open platforms; contribution and open-source focus.
- 3AI for WordPress and Generative AI integration.
- 4Global, distributed team capable of delivering enterprise projects (e.g., WhiteHouse.gov, Mayo Clinic).
- 5Full-stack capabilities including content management systems and digital product delivery; site management/maintenance (SiteWatch).
Target Customer Industries
Decision Makers
- 1Chief Operating Officer
- 2Chief Delivery Officer
- 3SVP of Commercial
- 4SVP of Engineering
- 5SVP of Technology
- 6VP of Client Strategy
- 7VP of Client Delivery
- 8Director of Engineering
- 9Director of Account Management
- 10Staffing Director
Client Results
- 1High-quality, reliable digital experiences with WordPress as core platform; flagship projects such as WhiteHouse.gov; long-term client relationships evidenced by multiple testimonials.
- 2Open-source tooling and leadership, with contributions to improve WordPress ecosystems (e.g., accessibility improvements to WooCommerce core).
- 3Scaled WordPress deployments and digital strategy for large brands and government agencies.
Competitive Advantages
- 1Global, distributed team enabling access to top WordPress strategy, design, and engineering talent across time zones.
- 2Specialization in WordPress and open-source platforms with leadership in the ecosystem.
- 3Strong portfolio of flagship projects and high-profile clients; proven delivery across government, education, and enterprise sectors.
Key Benefits
Case Studies & Success Stories
Rebuilding WhiteHouse.gov
WordPress-based rebuild for a high-profile government site.
California DMV Web Transformation
Digital transformation project for the California Department of Motor Vehicles.
Northeastern University Student Life
WordPress-driven site for university student life.
Politico.EU
WordPress-based site for Politico EU.
AI for WordPress
Initiatives integrating Generative AI capabilities into WordPress workflows.
Additional Product Information
Product Description
WordPress practice offering strategic, design, and engineering services to deliver impactful websites, CMS solutions, and digital tools for content creators; now part of Fueled as the enterprise WordPress practice.
Target Market
Enterprises, brands, and institutions seeking WordPress-powered digital experiences and content management; organizations needing strategy, design, and development for large-scale WordPress deployments.
Unique Value Proposition
A globally distributed, WordPress-focused agency with strong open-source leadership, delivering end-to-end strategy, design, and engineering for enterprise WordPress projects, now integrated with Fueled.
Technical Requirements
WordPress-based stack; experience with WordPress CMS, WordPress VIP, open-source tooling; cloud infrastructure; ongoing maintenance (SiteWatch program).
Pricing Model
Pricing is project-based with ranges listed for monthly retainers, workshops, and enterprise projects (e.g., $1k-$3k/month for Site Management; $25k-$125k for Digital Projects; $250k+ for Enterprise Digital Transformation).
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