Fueled
Business Profile
Core Value Proposition
Fueled provides digital strategy, mobile apps, AI, enterprise web & CMS capabilities, delivering sharp strategy and precision execution for high-profile brands and institutions.
Target Customer
Executives and teams at ambitious brands and institutions seeking end-to-end digital transformation, AI-enabled products, and enterprise CMS/web/mobile solutions (customers include Google, New York Times, Mayo Clinic, government agencies, and large enterprises).
Key Differentiator
Market leader in enterprise WordPress delivery and a top WP VIP partner since 2011, combined with deep AI expertise and a merger-driven, globally distributed team that spans strategy, design, and engineering across WordPress, Sanity, AWS, Contentful, and more.
Implementation Timeline
Implementation timelines vary by project; notable example includes WhiteHouse.gov completed in 8 weeks. Other enterprise and government projects are described as delivering within standard engagement timelines typical for large-scale digital programs.
Pain Points
- 1Need for rapid, secure delivery of complex digital projects (e.g., government sites and large enterprise platforms) with reliability and scale.
- 2Integration and adoption of AI into products, experiences, and workflows to improve engagement and efficiency.
- 3Monetization and business impact from digital platforms (e.g., revenue programs, affiliate models, user engagement) across media, tech, and retail.
Key Features
- 1End-to-end services: digital strategy, design, engineering, and growth.
- 2Enterprise CMS expertise, including WordPress VIP and WordPress-based delivery.
- 3AI capabilities: AI consulting, implementation, integration, and AI-driven UX/automation.
- 4Growth & analytics: data/analytics, SEO, CRM, experimentation, monetization, content marketing.
- 5Managed services: site maintenance, cloud management, DevOps, monitoring (SiteWatch).
- 6Platforms & accelerators: WordPress, Sanity, Contentful, Shopify, PayloadCMS, Swell, Webflow, AWS, Azure, Google Analytics, MoEngage, Elasticsearch.
Target Customer Industries
Decision Makers
- 1Chief Executive Officer
- 2Partner
- 3Chief Delivery Officer
- 4Chief Operating Officer
- 5Chief Financial Officer
- 6SVP of Commercial
- 7SVP of Product & Design
- 8SVP of People
- 9SVP of Technology
Client Results
- 1Relaunched WhiteHouse.gov in 8 weeks with required security and stability.
- 2Enabled The New York Times to unlock an affiliate revenue stream on Wirecutter.
- 3Helped Apple grow iPhone sales among EMEA carriers through gamified experiences.
- 4Built an identity app for CLEAR used by 33 million people (from a single-use app to a broader identity experience).
- 5Drove 80% higher ski pass renewals through a multifunctional app for passholders.
- 6Propelled Warby Parker AR try-on feature used by more than 50% of customers and earned Apple’s App of the Year award.
- 7Doubled online transactions for California DMV site and earned digital government awards.
- 8Audiences and engagement improvements for brands like 9GAG (3.5 billion monthly views after UX improvements).
- 9Helped POLITICO Europe scale from a startup publisher to driving broader political conversation in Europe.
Competitive Advantages
- 1Strong enterprise WordPress leadership and long-standing VIP partnership.
- 2Proven ability to deliver high-impact public-facing and enterprise-grade digital platforms quickly and securely.
- 3Comprehensive, cross-disciplinary team blending strategy, design, engineering, and growth with global reach.
- 4Early and ongoing emphasis on AI-enabled solutions and AI-driven experiences.
- 5Extensive case studies across government, media, tech, healthcare, and retail demonstrate breadth and impact.
Key Benefits
Case Studies & Success Stories
We Made a Community Mural with AI
We used ChatGPT and DALL-E to turn human sentiment into a digital work of art with Microsoft Research.
We Put Google’s Most Popular Tools Inside WordPress
We partnered with Google to make Site Kit, and put tools like Analytics and Search Console inside WordPress… and into the hands of 5 million site owners.
We Sparked Sales Growth
We helped Apple grow iPhone sales among EMEA carriers through gamified experiences.
We Digitized Democracy
We relaunched WhiteHouse.gov in 8 weeks, ensuring the security and stability demanded by the high-stakes transition.
We Unlocked Revenue
We enabled the New York Times to unlock an affiliate revenue stream on Wirecutter.
We Built the Future of Digital Identity out of the Best Airport Security Experience
We took CLEAR from a single-use app to an identity experience used by 33 million people.
We Brought AI to Variety and Rolling Stone
We collaborated with Penske Media to integrate generative AI into the industry’s leading entertainment magazines, dropping website bounce rates and streamlining workflows.
We Led a Company-Wide Digital Transformation
We generated over $100 million in new enterprise value through an app that increased ADR and customer retention.
We Reinvented Event Ticket Sales and Marketing
At the start of 2020, we helped the Wall Street Journal bring their live events online when it mattered most.
We Created a Virtual Try-On Experience
We helped Warby Parker launch an augmented reality try-on feature used by more than 50% of customers. It went on to win Apple’s App of the Year award.
We Created a Values-First Investing Platform
We took Fennel from ethos to execution, establishing a brand and app for self‑directed investors seeking transparency and impact‑driven analysis.
We Captured Campus Life in Digital Form
We partnered with Northeastern University campus leaders to translate student life into a digital experience rich in personality and motion.
We Made a Critical Public Service Work Better for Everyone
Our redesign of the California DMV site doubled online transactions and raked in good digital government awards.
We Made Healthy Eating Effortless
We brought Sakara to iPhone, streamlining meal planning and shopping and increasing customer engagement.
We Improved User Experience To Drive Engagement
We propelled 9GAG to 3.5 billion monthly views with UX improvements and new features.
We Made the Tools to Publish at the Speed of Politics
We helped POLITICO Europe grow from a startup publisher to driving the political conversation across Europe.
Additional Product Information
Product Description
Fueled is a digital agency delivering strategy, design, and engineering for digital experiences, with emphasis on AI, CMS/WordPress, mobile apps, and enterprise web platforms.
Target Market
Large brands and institutions across technology, media, government, healthcare, education, retail, entertainment, and travel seeking end-to-end digital capabilities and measurable business impact.
Unique Value Proposition
A globally distributed, highly technical agency with deep enterprise WordPress leadership, strong AI capabilities, and a track record of delivering high-impact digital transformations for major brands and public sector organizations.
Technical Requirements
Platforms and technologies include WordPress, Sanity, Contentful, WooCommerce, Swell (Commerce), Webflow, PayloadCMS, Vercel; cloud/listed providers include AWS, Microsoft Azure, Google Analytics, MoEngage, Elasticsearch; accelerators include ElasticPress.io, Pressto Mobile, Pressto Shop, Pressto Stories, Ignite for Sanity, HeadstartWP, Monitor.
Pricing Model
Not publicly disclosed.
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