27 Crags
Business Profile
Core Value Proposition
27 Crags provides a comprehensive database of rock climbing routes, destinations, and topos (premium and community) with a mobile app to explore crags and plan climbing trips.
Target Customer
Rock climbers and climbing trip planners looking for destinations, route/topo information, and a social, mobile-friendly way to discover and share climbing areas.
Key Differentiator
Large, global collection of routes and topos (191,437 routes; 135,017 boulder problems in 4,740 Premium crags) with both Premium and community-generated content, plus a rebuilt mobile app designed for easier exploration and fewer clicks.
Implementation Timeline
Immediate value upon using the app and subscribing to premium topos; specific destination guides (e.g., Badami) are available as smartphone guides for download/purchase
Pain Points
- 1Finding reliable, up-to-date topos and route information across many destinations
- 2Discovering new climbing destinations and planning trips efficiently
- 3Accessing portable, detailed topo guides for on-site use
Key Features
- 1Extensive route/topo database with Premium and community topos
- 2Mobile app (redesigned for easier exploration and fewer clicks)
- 3Destination discovery and route search across a wide range of crags
- 4Social features including following friends and viewing their updates
- 5Smartphone climbing guides available via subscription (example: Badami guide)
Client Results
- 1Easier discovery of climbing destinations and topographic information
- 2Faster trip planning with centralized access to topos and routes
- 3Access to mobile-guided climbing content through subscriptions
Competitive Advantages
- 1Very large, aggregated database of routes and topos across the world
- 2Combination of Premium topos and community topos authored by local climbers
- 3Dedicated mobile app optimized for climbing exploration and trip planning
- 4Integrated social feed and updates from climber friends
Key Benefits
Additional Product Information
Product Description
A platform providing rock climbing destinations, routes, and topo guides (Premium and community), with a mobile app for exploring crags and planning climbing trips.
Target Market
Climbing enthusiasts, travel-focused climbers, and anyone seeking to explore global climbing destinations and topographic guides.
Unique Value Proposition
A centralized, globally sourced collection of topos and routes (Premium and community) coupled with a user-friendly mobile app, enabling discovery, planning, and on-site reference for climbers.
Technical Requirements
Access to the 27 Crags mobile app (iOS/Android implied); subscription for premium topos; access to smartphone climbing guides
Pricing Model
Subscription-based model; examples include a smartphone guide for Badami starting at €2.91 per month, with access to Premium crags globally through the subscription
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