ANWB Wegenwacht
Business Profile
Core Value Proposition
ANWB Wegenwacht provides and delivers 24/7 roadside assistance (pechhulp) for motorists, offering coverage in the Netherlands and Europe through a membership-based service.
Target Customer
Private motorists and households (Nederland and Europe); businesses with vehicle fleets (Pechhulp zakelijk); family/partners and young drivers through special passes.
Key Differentiator
Persoonsgebonden, portable pechhulp that works across multiple vehicles per year, with options for NL and Europe coverage, add-ons for caravans/campers, and family-member access; fixed-price structures with minimal surprise costs; online self-service and a large existing member base.
Implementation Timeline
{"activation NL":"Pechhulp recht op NL is effective 48 hours after online signup.","activation Europe":"Europe coverage is active 48 hours before departure from the Netherlands.","contract":"Wegenwacht pakketten lopen één jaar en zijn daarna maandelijks opzegbaar."}
Pain Points
- 1Being stranded due to a vehicle breakdown (need quick, reliable help anywhere NL/Europe).
- 2Unpredictable costs associated with towing or repairs during breakdowns.
- 3Need to cover multiple vehicles within a household or family, plus potential caravan/camper needs when travelling abroad.
Key Features
- 124/7 pechhulp for auto, motor, caravan and camper in NL and Europe.
- 2Pechhulp is persoonsgebonden and is valid in any vehicle you drive (with some exceptions); two vehicles per year included, surcharge from the third vehicle.
- 3Online pechmelden and manage dekking via Mijn ANWB; various packages including Wegenwacht Nederland, Wegenwacht Europa, and add-ons for partner/jongeren; caravan/camper service when abroad.
- 4No hidden costs in many scenarios; standard coverage and Europe coverage with explicit conditions; activation and contract terms stated (1-year initial term, then monthly cancellation).
- 5Sign-up timing: NL coverage begins 48 hours after online order; Europe coverage requires 48 hours prior to departure.
Target Customer Industries
Client Results
- 1Rapid on-site assistance and return to driving; 9 out of 10 cases resolved on-site.
- 2Large-scale protection with 1.4 million pechhulp interventions annually and over 4 million members using Wegenwacht services.
- 3Predictable budgeting through fixed-price plans with limited additional costs for most incidents.
Competitive Advantages
- 1Persoonsgebonden service that provides pechhulp in any vehicle you drive (including oldtimers and electric vehicles) with some exceptions for foreign-registered cars abroad.
- 2Extensive geographic coverage: nationwide NL plus broad European dekking with Europe-specific service options.
- 3Transparent pricing with no extra charges in many scenarios; clear terms for escalation and exceptions.
- 4Large user base and proven track record (millions of users helped annually; thousands of daily incidents).
- 5Flexibility for families and partners via Partnerpas and Jongerenpas; optional savings via partner and student/jongeren programs.
Key Benefits
Additional Product Information
Product Description
Pechhulp (roadside assistance) service offering 24/7 help for auto, motor, caravan, and camper, with NL and Europe coverage, available to private customers and businesses; membership-based with online self-service and multiple vehicle allowances.
Target Market
Private motorists and households in the Netherlands and Europe; fleet customers for business pechhulp; travelers needing European coverage and caravan/camper support.
Unique Value Proposition
A nationwide, personal and Europe-wide roadside assistance service backed by ANWB, combining easy online access, multiple-vehicle coverage, family/add-on options, and transparent fixed-price plans with a proven track record of rapid on-site support.
Technical Requirements
Online enrollment; management of dekking via Mijn ANWB; direct pechmelden through the service platform.
Pricing Model
{"ANWB Wegenwacht Nederland – Standard package: €9.35 per month (current promotion).","Wegenwacht Europa – Standard package: €14.18 per month (promotion with 10% korting).","ANWB Partnerpas – €13.25 per year (partner benefits in same auto).","ANWB Jongerenpas – €6.75 per year (pechhulp for jongeren t/m 25 jaar in gezinsauto).","Wegenwacht Service met Partnervoordeel – korting up to 35% for partner when applicable."}
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