ANWB Wegenwacht

Business Profile

Core Value Proposition

ANWB Wegenwacht provides and delivers 24/7 roadside assistance (pechhulp) for motorists, offering coverage in the Netherlands and Europe through a membership-based service.

Target Customer

Private motorists and households (Nederland and Europe); businesses with vehicle fleets (Pechhulp zakelijk); family/partners and young drivers through special passes.

Key Differentiator

Persoonsgebonden, portable pechhulp that works across multiple vehicles per year, with options for NL and Europe coverage, add-ons for caravans/campers, and family-member access; fixed-price structures with minimal surprise costs; online self-service and a large existing member base.

Implementation Timeline

{"activation NL":"Pechhulp recht op NL is effective 48 hours after online signup.","activation Europe":"Europe coverage is active 48 hours before departure from the Netherlands.","contract":"Wegenwacht pakketten lopen één jaar en zijn daarna maandelijks opzegbaar."}

Pain Points

1Being stranded due to a vehicle breakdown (need quick, reliable help anywhere NL/Europe).
2Unpredictable costs associated with towing or repairs during breakdowns.
3Need to cover multiple vehicles within a household or family, plus potential caravan/camper needs when travelling abroad.

Key Features

124/7 pechhulp for auto, motor, caravan and camper in NL and Europe.
2Pechhulp is persoonsgebonden and is valid in any vehicle you drive (with some exceptions); two vehicles per year included, surcharge from the third vehicle.
3Online pechmelden and manage dekking via Mijn ANWB; various packages including Wegenwacht Nederland, Wegenwacht Europa, and add-ons for partner/jongeren; caravan/camper service when abroad.
4No hidden costs in many scenarios; standard coverage and Europe coverage with explicit conditions; activation and contract terms stated (1-year initial term, then monthly cancellation).
5Sign-up timing: NL coverage begins 48 hours after online order; Europe coverage requires 48 hours prior to departure.

Target Customer Industries

Client Results

1Rapid on-site assistance and return to driving; 9 out of 10 cases resolved on-site.
2Large-scale protection with 1.4 million pechhulp interventions annually and over 4 million members using Wegenwacht services.
3Predictable budgeting through fixed-price plans with limited additional costs for most incidents.

Competitive Advantages

1Persoonsgebonden service that provides pechhulp in any vehicle you drive (including oldtimers and electric vehicles) with some exceptions for foreign-registered cars abroad.
2Extensive geographic coverage: nationwide NL plus broad European dekking with Europe-specific service options.
3Transparent pricing with no extra charges in many scenarios; clear terms for escalation and exceptions.
4Large user base and proven track record (millions of users helped annually; thousands of daily incidents).
5Flexibility for families and partners via Partnerpas and Jongerenpas; optional savings via partner and student/jongeren programs.

Key Benefits

124/7 roadside assistance across NL and Europe.

2Coverage across multiple vehicles per year (two included; third and beyond priced with a surcharge).

3Options for partner and youth passes to extend coverage to family members.

4Add-ons for caravans/campers and Europe-specific pechhulp.

5Online sign-up and management via Mijn ANWB with direct pechmelden.

Additional Product Information

Product Description

Pechhulp (roadside assistance) service offering 24/7 help for auto, motor, caravan, and camper, with NL and Europe coverage, available to private customers and businesses; membership-based with online self-service and multiple vehicle allowances.

Target Market

Private motorists and households in the Netherlands and Europe; fleet customers for business pechhulp; travelers needing European coverage and caravan/camper support.

Unique Value Proposition

A nationwide, personal and Europe-wide roadside assistance service backed by ANWB, combining easy online access, multiple-vehicle coverage, family/add-on options, and transparent fixed-price plans with a proven track record of rapid on-site support.

Technical Requirements

Online enrollment; management of dekking via Mijn ANWB; direct pechmelden through the service platform.

Pricing Model

{"ANWB Wegenwacht Nederland – Standard package: €9.35 per month (current promotion).","Wegenwacht Europa – Standard package: €14.18 per month (promotion with 10% korting).","ANWB Partnerpas – €13.25 per year (partner benefits in same auto).","ANWB Jongerenpas – €6.75 per year (pechhulp for jongeren t/m 25 jaar in gezinsauto).","Wegenwacht Service met Partnervoordeel – korting up to 35% for partner when applicable."}

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