99designs
Business Profile
Core Value Proposition
99designs provides a global design marketplace that lets customers start design contests or work 1-on-1 with vetted designers to obtain logos, websites, packaging, and more, with ownership of final files and a money-back guarantee.
Target Customer
Entrepreneurs, startups, small to medium-sized businesses, authors and brands seeking branding, packaging, and digital design across multiple categories.
Key Differentiator
Key differentiators include a 100% money-back guarantee, a global community of vetted designers, a 4.8/5 average rating from over 37,638 reviews, and the ability to own all design files after completion. Additionally, services span 90+ design categories, with options for both design contests and 1-on-1 projects.
Implementation Timeline
Project timelines vary by task: faster turnaround for simple tasks and longer timelines for larger projects; design packages have flexible pricing and varying durations depending on scope
Pain Points
- 1Need for fast, affordable design concepts across multiple categories
- 2Desire for access to a wide pool of designers to generate diverse ideas
- 3Ownership and rights to final design files are clearly provided to clients
Key Features
- 1Design contests to receive multiple concepts from a global pool
- 21-on-1 projects with designers for tailored work
- 3Free logo maker to start branding quickly
- 4Branding services including Brand Strategist-led packages
- 5Extensive design categories (90+), including logos, web, packaging, and more
- 6Verified designers with searchable portfolios
- 7Copyright and ownership transferred to clients after project completion
- 8Transparent, flexible pricing by design category
Target Customer Industries
Decision Makers
- 1Owner
Client Results
- 1High customer satisfaction with a 4.8/5 average rating from over 37,638 reviews
- 2Over 500,000 customers claimed to have started their business with 99designs
- 3Regularly produces new design concepts; the site notes that a new design is created every 2 seconds
Competitive Advantages
- 1Global designer community with 90+ design categories
- 2Vetted, professional designers and portfolios for evaluation
- 3100% money-back guarantee
- 4Copyright and ownership of final design files
- 5Around-the-clock creativity with worldwide availability
Key Benefits
Case Studies & Success Stories
Vegan Jerky Co. β Packaging design
Packaging design created for Vegan Jerky Co (design credited to Mj.vass).
Little Danube β Branding
Branding project completed for Little Danube (branding credited to Kamilla Oblakova).
Feel Good Tea Co. β Corporate Identity
Corporate identity design produced for Feel Good Tea Co. (by Raveart).
The Studio Chicago β Merchandising
Merchandising design created for The Studio Chicago (by illusive trust).
Black Ring Coffee β Logo design
Logo design completed for Black Ring Coffee; client quotes praise responsiveness and quality.
Additional Product Information
Product Description
Global creative platform for individual graphic design: logos, websites and more. Users can work directly with a design professional or start a design contest. The platform emphasizes a global designer community, various design categories, and ownership of final files.
Target Market
{"Entrepreneurs","Startups","Small to mid-sized businesses","Authors and publishers","Brands seeking branding, packaging, and website design"}
Unique Value Proposition
99designs combines a global, vetted designer community with flexible design-contest and 1-on-1 project options, transparent pricing, ownership of final files, and a money-back guarantee to help brands achieve professional, scalable design outcomes.
Technical Requirements
{"Digital design files: JPG, GIF, PNG in RGB for digital use","Print design files: PDF, Illustrator, Photoshop, InDesign in CMYK for print"}
Pricing Model
{"overview":"Pricing varies by design category with examples listed across site pages. Packages combine design work and branding elements.","examples":["Logo design starting from 289 β¬","Logo & Corporate Identity Package from 569 β¬","Logo & Brand Styleguide from 409 β¬","Logo & Visitenkarte from 429 β¬","Full-Service Brand Package from 4,199 β¬","Logo & Website from 1,399 USD"],"additional_notes":["Kostenloser Logomaker: Create a logo design in minutes for free","Website and branding packages include various combinations (e.g., logo, website, business materials)"]}
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