ABA Journal

Business Profile

Core Value Proposition

ABA Journal provides news, features, and analysis on the trends, people, and finances of the legal profession for lawyers and legal professionals (readership described as about half of the nation's lawyers each month).

Target Customer

Lawyers and legal professionals, including in-house counsel and those involved in the practice of law.

Key Differentiator

Official American Bar Association publication offering broad, credible coverage of legal industry topics across news, ethics, and practice management, with both print and digital formats.

Implementation Timeline

Value is delivered immediately upon issue release; ongoing monthly publication with new content.

Pain Points

1Keeping up with fast-moving legal news, court decisions, and policy changes.
2Accessing practical guidance on ethics, professional responsibility, and career development.
3Finding comprehensive, credible analysis and reporting across multiple legal topics (news, features, and commentary).

Key Features

1Latest News, Features, and Topics sections with regular updates
2Podcasts and audio/video content
3Magazine and Digital Edition format with back issues
4Articles and Commentary across legal topics
5Sections like 'Question of the Week' and 'What's on the Shelf?'

Target Customer Industries

Client Results

1Readers stay informed about legal trends, major cases, and regulatory developments
2Access to ethics opinions, practice-management guidance, and career resources
3Broad readership reach (approximately 50% of U.S. lawyers) indicates potential for wide influence

Competitive Advantages

1Official publication of the American Bar Association, lending credibility
2Comprehensive, multi-format coverage (print, online, digital edition)
3Diverse content including news, features, ethics, career guidance, and practice management

Key Benefits

1Stay informed about legal trends, high-profile cases, and regulatory developments

2Access practical guidance on ethics and professional responsibility

3Gain career development and practice-management insights

Additional Product Information

Product Description

A monthly magazine by the American Bar Association delivering news, features, ethics guidance, and practice-management content for lawyers and legal professionals, with online access and a digital edition.

Target Market

Lawyers and legal professionals (including in-house counsel, law firms, law schools, and academic/legal staff).

Unique Value Proposition

Official ABA publication offering broad, credible coverage of the legal profession across news, analysis, ethics, and career resources, with print and digital formats.

Technical Requirements

{"Online access via abajournal.com","Digital Edition available","RSS feed and mobile/digital content options"}

Pricing Model

Not disclosed in the provided content

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