ACE Certification
Business Profile
Core Value Proposition
ACE Certification provides fitness professional certifications and continuing education resources to help individuals start and advance careers in fitness.
Target Customer
Aspiring and current fitness professionals seeking certification and ongoing education, including Personal Trainers, Group Fitness Instructors, Health Coaches, Medical Exercise Specialists; college students exploring fitness careers.
Key Differentiator
NCCA-accredited certifications offered by a nonprofit organization dedicated to advancing the fitness profession; strong emphasis on research-backed education, ongoing continuing education, career support, and digital credentials; extensive real-world impact data and a global network of ACE Pros.
Implementation Timeline
Learning is self-paced with online access; certifications and exams can be completed when ready; 24 months of unlimited continuing education learning available via CEC Power Pass.
Pain Points
- 1Need credible, recognized certification to launch or advance a career in fitness.
- 2Desire for ongoing education and professional development to stay current in the field.
- 3Need flexible, online learning options and support for building a career (job opportunities, resources, and networks).
Key Features
- 1Multiple certification tracks: Personal Trainer, Health Coach, Group Fitness Instructor, Medical Exercise Specialist.
- 2Self-paced, online study options with on-demand support; exam prep and online exams.
- 3Continuing Education Pathways, eCredits, Course Bundles, and 24 months of unlimited learning via CEC Power Pass.
- 4Digital credentials, career support, job board, and resources for professional growth.
- 5Research-backed content, ACE Insights Blog, and a focus on evidence-based practice.
Target Customer Industries
Decision Makers
- 1Personal Trainer
- 2Group Fitness Instructor
- 3Health Coach
- 4Medical Exercise Specialist
Client Results
- 111.7 Million Sessions Led By ACE Certified Pros in 2024
- 249.4 Million Estimated number of client sessions conducted by ACE Certified Personal Trainers in 2022
- 35.6 Million Estimated number of classes taught by ACE Certified Group Fitness Instructors in 2022
- 42.4 Million Estimated number of coaching sessions led by ACE Certified Health Coaches in 2022
- 5371,000 Estimated number of client sessions by ACE Certified Medical Exercise Specialists in 2022
- 690,000 ACE Certified Pros, 35 Million Lives Moved
Competitive Advantages
- 1NCCA-accredited certifications
- 2Nonprofit organization focused on moving the profession forward
- 3Online, self-paced study with on-demand support
- 4Extensive continuing education options and career resources
- 5Digital credentials and a large, engaged community of ACE Pros
- 6Evidence-based content and ongoing research partnerships
Key Benefits
Case Studies & Success Stories
Anthony F. – ACE Certified Personal Trainer
ACE Certification helped him grow his career and build his own thriving business; he applies behavior change knowledge to connect with clients and build trust, differentiating himself from other trainers.
Amanda Y. – ACE Certified Group Fitness Instructor & Health Coach
ACE Certification is part of a broader commitment to educating people in health and wellness; being part of the ACE Pros community inspires continued growth and action.
Robin M. – ACE Certified Health Coach & Personal Trainer
ACE Certification provides tools to help clients become the best versions of themselves, fostering credibility and trust with clients.
Shana V. – ACE Certified Personal Trainer
Over 20 years as an ACE Certified Pro; credibility and community support enable ongoing motivation and enjoyment in helping others.
Additional Product Information
Product Description
ACE Certification delivers fitness professional certifications (Personal Trainer, Health Coach, Group Fitness Instructor, Medical Exercise Specialist) and continuing education resources, with online study options, exam prep, digital credentials, and career support.
Target Market
Aspiring and current fitness professionals seeking credible certification and ongoing education to advance their careers.
Unique Value Proposition
A nonprofit, NCCA-accredited certification program with a strong emphasis on research-backed content, ongoing continuing education, digital credentials, and comprehensive career support—backed by a large network of certified professionals and real-world impact data.
Technical Requirements
Online learning platform with internet access; ability to purchase study materials; access to exam when ready; optional Power Pass for 24 months of unlimited CE learning.
Pricing Model
Pricing details not explicitly stated in the content; offerings include course bundles, eCredits, and Power Pass for unlimited CE learning; exam and materials likely require separate payments, though not specified.
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