ASICS Runkeeper Running Tracker App
Business Profile
Core Value Proposition
ASICS Runkeeper helps runners set goals, train effectively, and track their progress with personalized coaching and insights.
Target Customer
Runners of all levels, from beginners to experienced marathon runners, looking for guidance and community support.
Key Differentiator
ASICS Runkeeper offers a community-oriented experience with personalized coaching and guided workouts, integrated with race events for motivation.
Implementation Timeline
Immediate access to training plans and insights upon app download.
Pain Points
- 1Lack of motivation and guidance in running training.
- 2Difficulty in tracking running progress and performance.
- 3Need for personalized training plans that fit individual schedules and fitness levels.
Key Features
- 1Flexible Training Plans tailored to individual fitness levels and schedules.
- 2Guided Workouts with personalized coaching from expert coaches.
- 3Live Tracking and in-depth Insights for performance analysis.
- 4Race Finder tool to discover and register for races.
- 5Community features to connect with other runners and share progress.
Target Customer Industries
Decision Makers
- 1Fitness Enthusiast
- 2Personal Trainer
- 3Athletic Coach
Client Results
- 1Improved running performance and endurance.
- 2Increased motivation through community and race participation.
- 3Comprehensive tracking of running progress and achievements.
Competitive Advantages
- 1Integration with ASICS, providing access to quality running gear and events.
- 2Strong community aspect with shared challenges and race events.
- 3Personalized coaching that adapts to the runner's progress and needs.
Key Benefits
Case Studies & Success Stories
Stephen Pecevich's Running Journey
Stephen joined the Runkeeper community in 2016 and emphasizes the importance of embracing detours in his running journey.
Additional Product Information
Product Description
An app that acts like a real-life coach, providing guidance, tracking, and community support for runners.
Target Market
Runners and fitness enthusiasts seeking structured training and community support.
Unique Value Proposition
Combines personalized coaching with a supportive community and race event integration to enhance the running experience.
Technical Requirements
Requires a smartphone with internet access and location services enabled for race finder functionality.
Pricing Model
Offers a premium Runkeeper Go™ membership for additional training plans, live tracking, and insights.
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