ACTIVE
Business Profile
Core Value Proposition
ACTIVE provides a comprehensive platform for finding and registering for races, local events, and activities, helping users engage with things they love to do.
Target Customer
Individuals interested in participating in running events, triathlons, cycling events, and various sports activities.
Key Differentiator
ACTIVE uniquely combines event registration with extensive training resources, calculators, and expert-backed product reviews.
Implementation Timeline
Customers can immediately register for events and access training resources upon signing up.
Pain Points
- 1Difficulty in discovering local sports and fitness events.
- 2Need for structured training plans for races.
- 3Access to reliable product reviews and fitness calculators.
Key Features
- 1Online registration for a wide range of events including running races, triathlons, and cycling.
- 2Comprehensive training plans and fitness calculators.
- 3Expert-written articles and product reviews.
- 4Mobile apps for event registration and training support.
- 5Active Advantage membership offering discounts and savings on events.
Target Customer Industries
Decision Makers
- 1Event Organizer
- 2Fitness Enthusiast
- 3Athlete
Client Results
- 1Easier access to event participation.
- 2Improved training and preparation for races.
- 3Enhanced knowledge through expert articles and reviews.
Competitive Advantages
- 1Comprehensive event coverage across multiple sports.
- 2In-depth training resources and expert articles.
- 3User-friendly mobile applications for on-the-go access.
Key Benefits
Additional Product Information
Product Description
ACTIVE powers the world’s events and activities, connecting people with races, local events, and sports activities.
Target Market
Individuals and communities looking to engage in organized sports and fitness events.
Unique Value Proposition
ACTIVE combines event registration with training plans, expert content, and product reviews all in one platform.
Technical Requirements
Internet connection for accessing the website and mobile apps.
Pricing Model
Offers a membership with discounts through ACTIVE Advantage.
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