ACLU Take Action
Business Profile
Core Value Proposition
[ACLU Take Action] provides online advocacy tools and action campaigns that enable supporters to contact policymakers, participate in digital actions, and join volunteer efforts to defend civil liberties.
Target Customer
Civic-minded individuals, current and prospective ACLU supporters, volunteers, and activists who want to engage in civil liberties campaigns and influence policy at state and national levels.
Key Differentiator
Leverages the ACLU’s established grassroots network (People Power) and a library of ready-to-run campaigns to mobilize supporters quickly across multiple issues and levels of government.
Implementation Timeline
Value is delivered immediately for online actions; campaigns and messaging can be launched within minutes and scale with participation, with ongoing engagement over time.
Pain Points
- 1Difficulty mobilizing a large number of supporters rapidly around emerging issues or high-priority actions.
- 2Barriers to efficiently contacting and influencing policymakers and government officials.
- 3The need for easy, accessible ways for individuals to participate (sign petitions, send messages, join volunteer teams) without specialized tools.
Key Features
- 1Online messaging to policymakers and government agencies (digital actions).
- 2Volunteer sign-up and management through dedicated teams.
- 3Multiple pre-built action campaigns and templates (e.g., Free Mario Guevara, No Troops on Our Streets, Shut Down Alligator Alcatraz).
- 4Public-facing action pages with progress indicators and form-driven messaging.
- 5Integration of member signups for updates and ongoing engagement (email and calls to action).
Target Customer Industries
Decision Makers
- 1Executive Director
- 2Director of Advocacy
- 3Campaign Manager
- 4Digital Communications Manager
- 5Volunteer Coordinator
Client Results
- 1Increased civic engagement through messaging to policymakers and volunteer participation.
- 2Mobilization of action-takers around specific civil liberties issues.
- 3Public visibility and pressure on lawmakers via organized digital actions.
Competitive Advantages
- 1Access to an established grassroots network (People Power) of activists and volunteers.
- 2Ready-to-use, issue-focused campaigns that can be deployed quickly.
- 3Credibility and trust associated with the ACLU brand for civil liberties advocacy.
- 4Structured digital action workflows (forms, messaging, and signups) to streamline participation.
Key Benefits
Case Studies & Success Stories
Free Mario Guevara
Campaign mobilized messaging to ICE Director to advocate for Mario Guevara’s release; presents background on detention and the call for immediate action to free a journalist facing deportation.
Shut Down Alligator Alcatraz
Campaign to challenge Florida’s detention site, with a focus on federal funding, legal action, and pressure on Congress to shut down the facility and address humanitarian concerns.
Additional Product Information
Product Description
Online advocacy platform for civil liberties, offering action campaigns, messaging to policymakers, volunteer engagement, and signups for ongoing updates and participation.
Target Market
Individuals and constituents who want to advocate for civil liberties, participate in campaigns, and mobilize around policy issues at local, state, and national levels.
Unique Value Proposition
An established civil liberties organization with a built-in grassroots network and ready-to-launch campaigns that empower individuals to rapidly influence policy and support protests, investigations, and advocacy.
Technical Requirements
Web-based action forms and campaign pages; requires internet access and personal information to submit messages and sign up for updates.
Pricing Model
Not disclosed in the provided content
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