adidas NEWS
Business Profile
Core Value Proposition
adidas NEWS provides access to the latest press resources, including news, images and videos, rights-free for editorial purposes.
Target Customer
Media outlets, journalists, editors and editorial/PR teams seeking Adidas brand assets and news.
Key Differentiator
Rights-free editorial content coupled with a centralized, searchable media library across Adidas brands and campaigns, plus bulk download and a media cart for asset management.
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Need for rights-free editorial assets (news, images, videos) from Adidas in one place.
- 2Difficulty locating assets across multiple Adidas brands, sports and campaigns.
- 3Desire for easy, bulk download and organized asset collection (media cart, DOWNLOAD ALL FILES).
Key Features
- 1Access to latest Adidas news, images and videos.
- 2Rights-free for editorial use.
- 3Media Cart to collect assets.
- 4Bulk download option (DOWNLOAD ALL FILES).
- 5Search, filter and browse by sport, brand, topic, etc.; Subscribe to news alerts.
Target Customer Industries
Decision Makers
- 1Vice President, Global Brand Communications at Adidas
Client Results
- 1Potentially up to 20 million more athletes encouraged to play sport regularly through adidas’ Sideline Essentials campaign (claim within related content).
Competitive Advantages
- 1Rights-free assets for editorial use.
- 2Centralized access to Adidas news across all brands and campaigns.
- 3Ease of asset download and management via media cart and bulk download.
- 4Searchable library with up-to-date news and media assets.
Key Benefits
Additional Product Information
Product Description
Press resources hub offering news, images and videos for editorial use across Adidas brands, sports and innovations.
Target Market
Media organizations, journalists, and communications teams seeking Adidas-brand assets and news.
Unique Value Proposition
Rights-free, editorial-ready Adidas media assets in a single, searchable newsroom with bulk download capabilities across brands and collaborations.
Technical Requirements
Requires internet access; site uses cookies; supports media cart and bulk downloads.
Pricing Model
Not disclosed; content is rights-free for editorial use.
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