Air France
Business Profile
Core Value Proposition
[Air France] provides flight tickets and travel services, including Premium cabin experiences and the Flying Blue loyalty program, to destinations worldwide.
Target Customer
General travelers booking flights (individuals and families) and corporate travelers using Flying Blue for loyalty benefits.
Key Differentiator
Premium cabin experiences (e.g., La Première) and a price/fare guarantee once a reservation reference is issued, plus an integrated loyalty program and partner network (Flying Blue, SkyTeam).
Implementation Timeline
Value is realized immediately at the time of booking and during online check-in; ongoing value through reservation management and loyalty benefits.
Pain Points
- 1Finding and securing the best price for international and domestic flights.
- 2Managing, modifying or canceling reservations and obtaining refunds.
- 3Understanding baggage rules and accessing online check-in to save time.
Key Features
- 1Online booking with options for round-trip, one-way, and multi-destination itineraries.
- 2Online check-in, seat selection, and purchase of add-ons (baggage, in-flight options).
- 3Fare clarity with taxes and surcharges included; potential service fees for changes outside the site.
- 4Loyalty program and partnerships (Flying Blue, Transavia, KLM, SkyTeam, etc.).
- 5Information hub for travel planning, baggage, documents, and pre-travel services.
Target Customer Industries
Client Results
- 1Immediate value at booking with price visibility and fare guarantee upon obtaining the reservation reference.
- 2Time savings through online check-in and seat selection.
- 3Online reservation management (refunds, invoices, modifications) and access to customer support.
Competitive Advantages
- 1Fare visibility with a guarantee once a reservation reference is issued.
- 2Access to premium cabins and associated in-flight experiences.
- 3Strong loyalty ecosystem (Flying Blue) and broad partner network within SkyTeam.
Key Benefits
Additional Product Information
Product Description
Air France offers flight tickets, online check-in, reservation management, premium cabin experiences, and a loyalty program (Flying Blue) across a global network of destinations.
Target Market
Individuals, families, and corporate travelers seeking international and domestic flights with loyalty benefits and premium service.
Unique Value Proposition
Premium travel experience with guaranteed fares after booking reference, extensive destination coverage, and a robust loyalty ecosystem (Flying Blue) across a global partner network.
Technical Requirements
Not explicitly specified in content; functionality relies on standard website capabilities for booking, check-in, and customer service.
Pricing Model
Prices shown are in EUR and include taxes, surcharges, and booking fees; fares may vary with availability; fare is guaranteed once a reservation reference is issued.
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