Alma Media
Business Profile
Core Value Proposition
Alma Media provides content and services that benefit users in everyday life, work, and leisure.
Target Customer
Finnish media consumers (readers of Alma Media publications), advertisers seeking marketing reach and targeting solutions, job seekers using Alma Career and Alma Rekrytointi, and customers of Alma Autoilu (automotive) and Alma Asuminen (housing).
Key Differentiator
Diversified cross-media platform with multiple branded consumer services (Alma Autoilu, Alma Asuminen, Alma Rekrytointi, Alma Career, Alma Insights, Alma Brand Studio) and robust advertising options, backed by a broad weekly audience reach.
Implementation Timeline
Not specified in the content; implementation/value realization timelines are not provided.
Pain Points
- 1Advertisers need broad reach and precise targeting across multiple channels
- 2Consumers seek integrated content and listings for cars, housing, and jobs in one ecosystem
- 3Advertisers and publishers face a changing media landscape with shifting digital consumption
Key Features
- 1Alma Autoilu (automotive services/listings)
- 2Alma Asuminen (real estate/housing services/listings)
- 3Alma Rekrytointi (recruitment and job listings)
- 4Alma Career (career-focused services)
- 5Alma Insights (market/insight services)
- 6Alma Brand Studio (advertising creative and production services)
- 7Advertising packaging and targeting options for advertisers
Target Customer Industries
Decision Makers
- 1Toimitusjohtaja
- 2Hallitus puheenjohtaja
- 3Sales Manager
- 4Tapahtumapäällikkö
- 5HR Specialist
Client Results
- 1Large audience reach across Alma Media properties (approximately 80% of Finns reached weekly)
- 2Access to diverse audience packages and targeting capabilities for advertisers
- 3Integrated content and service offerings (cars, housing, jobs) supporting user engagement
Competitive Advantages
- 1Wide Finnish reach with diverse, vertically integrated services (Auto, Asuminen, Rekrytointi, Career)
- 2Targeted advertising options and multiple audience packages
- 3Cross-media capabilities combining content, listings, and advertising opportunities
Key Benefits
Additional Product Information
Product Description
Alma Media is a Finnish media company delivering content and digital services, including consumer brands such as Alma Autoilu, Alma Asuminen, Alma Rekrytointi, Alma Career, Alma Insights, and Alma Brand Studio, along with advertising solutions for main advertisers.
Target Market
Finnish readers and users of Alma Media publications; advertisers seeking reach and targeting; job seekers; automotive, housing, and recruitment customers
Unique Value Proposition
A comprehensive cross-media ecosystem in Finland offering broad reach, vertical consumer services, and targeted advertising within a single platform.
Technical Requirements
Not specified
Pricing Model
Not disclosed
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