Statista
Business Profile
Core Value Proposition
Statista provides a direct-access statistics portal with data, consumer surveys and sector studies, offering access to more than one million data points and trends across 170 industries in more than 150 countries.
Target Customer
Marketing specialists, planners and product managers seeking market data; business decision-makers; academic and governmental institutions; professionals needing reliable data and insights.
Key Differentiator
Breadth and reliability: access to data across 170 industries and 150 countries, plus 3,000,000+ interviews, 39,000+ stores/online markets, 70+ KPIs per store, and an integrated suite of Market Insights, Consumer Insights and eCommerce Insights, supported by expert-reviewed content.
Implementation Timeline
Value and data access can be realized immediately after account activation; data and insights can be explored within minutes.
Pain Points
- 1Difficulty finding reliable, comprehensive market data quickly across multiple industries and geographies.
- 2Data scattered across sources requiring normalization for actionable insights.
- 3Need for consumer insights and benchmarking to inform marketing and strategy.
Key Features
- 1Market Insights, Consumer Insights, eCommerce Insights
- 2Access to data across 170 industries and 150 countries; 1,000,000+ data points; 3,000,000+ interviews; 39,000 stores/online markets; 70+ KPIs per store
- 3APIs, Statista Q, Daily Data, Statista+ services, unlimited access
Target Customer Industries
Decision Makers
- 1Director of Operations
- 2Sales Manager
- 3Operations Manager
- 4Business Development Manager
- 5Group Director
Client Results
- 1Immediate access to data and trends to inform decisions.
- 2Ability to download data and insights in preferred formats.
- 3Broad coverage across 170 industries and 150 countries enabling benchmarking and market analysis.
- 4Large-scale consumer and market insights from millions of interviews and store data.
Competitive Advantages
- 1Reliability backed by a team of 500+ specialists and editors
- 2All-in-one platform for streamlined research and decision making
- 3Unlimited access and wide geographic/sector coverage
- 4Rich variety of data sources: millions of interviews, thousands of stores/markets
- 5APIs and integrated tools (Statista Q, Daily Data, Statista+)
Key Benefits
Additional Product Information
Product Description
Statista is a statistics portal that provides market data, consumer surveys and sector studies across industries and geographies, with dedicated insights products (Market Insights, Consumer Insights, eCommerce Insights) and data services (APIs, Daily Data, Statista Q).
Target Market
Marketing professionals, market researchers, product managers, business decision-makers; academic and governmental institutions; and organizations seeking data-driven market insights.
Unique Value Proposition
A single, trusted data platform delivering global market statistics, consumer insights and eCommerce data across 170 industries and 150 countries, backed by expert-reviewed content and a broad suite of insights products and data services.
Technical Requirements
APIs available for data integration; platform includes Statista Q; Daily Data; Statista+; supports data export formats (downloadable).
Pricing Model
Full access requires an annual contract starting at $2,388 USD per year; Starter Account for individuals is $199 USD per month, billed annually.
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