Statista

Business Profile

Core Value Proposition

Statista provides a direct-access statistics portal with data, consumer surveys and sector studies, offering access to more than one million data points and trends across 170 industries in more than 150 countries.

Target Customer

Marketing specialists, planners and product managers seeking market data; business decision-makers; academic and governmental institutions; professionals needing reliable data and insights.

Key Differentiator

Breadth and reliability: access to data across 170 industries and 150 countries, plus 3,000,000+ interviews, 39,000+ stores/online markets, 70+ KPIs per store, and an integrated suite of Market Insights, Consumer Insights and eCommerce Insights, supported by expert-reviewed content.

Implementation Timeline

Value and data access can be realized immediately after account activation; data and insights can be explored within minutes.

Pain Points

1Difficulty finding reliable, comprehensive market data quickly across multiple industries and geographies.
2Data scattered across sources requiring normalization for actionable insights.
3Need for consumer insights and benchmarking to inform marketing and strategy.

Key Features

1Market Insights, Consumer Insights, eCommerce Insights
2Access to data across 170 industries and 150 countries; 1,000,000+ data points; 3,000,000+ interviews; 39,000 stores/online markets; 70+ KPIs per store
3APIs, Statista Q, Daily Data, Statista+ services, unlimited access

Target Customer Industries

Decision Makers

1Director of Operations
2Sales Manager
3Operations Manager
4Business Development Manager
5Group Director

Client Results

1Immediate access to data and trends to inform decisions.
2Ability to download data and insights in preferred formats.
3Broad coverage across 170 industries and 150 countries enabling benchmarking and market analysis.
4Large-scale consumer and market insights from millions of interviews and store data.

Competitive Advantages

1Reliability backed by a team of 500+ specialists and editors
2All-in-one platform for streamlined research and decision making
3Unlimited access and wide geographic/sector coverage
4Rich variety of data sources: millions of interviews, thousands of stores/markets
5APIs and integrated tools (Statista Q, Daily Data, Statista+)

Key Benefits

1Broad, reliable market data across many industries and geographies

2Rapid access to insights and data for decision making

3Expertly curated content by 500+ specialists and editors

4Integrated insights suites (Market, Consumer, eCommerce) and data services

5Ability to benchmark and compare across brands, stores, and markets

Additional Product Information

Product Description

Statista is a statistics portal that provides market data, consumer surveys and sector studies across industries and geographies, with dedicated insights products (Market Insights, Consumer Insights, eCommerce Insights) and data services (APIs, Daily Data, Statista Q).

Target Market

Marketing professionals, market researchers, product managers, business decision-makers; academic and governmental institutions; and organizations seeking data-driven market insights.

Unique Value Proposition

A single, trusted data platform delivering global market statistics, consumer insights and eCommerce data across 170 industries and 150 countries, backed by expert-reviewed content and a broad suite of insights products and data services.

Technical Requirements

APIs available for data integration; platform includes Statista Q; Daily Data; Statista+; supports data export formats (downloadable).

Pricing Model

Full access requires an annual contract starting at $2,388 USD per year; Starter Account for individuals is $199 USD per month, billed annually.

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