American Dental Association (ADA)

Business Profile

Core Value Proposition

American Dental Association provides clinical guidelines, oral health research, and industry news to support the career of dental professionals.

Target Customer

Dental professionals including dentists, dental team members, dental students, and state dental societies seeking continuing education, licensure resources, advocacy, and industry data.

Key Differentiator

A comprehensive, authoritative hub that combines clinical guidelines, continuing education, credentialing services, product evaluations (Seal of Acceptance), advocacy, journals, and industry news in a single ecosystem.

Implementation Timeline

Educational offerings and resources are available upon enrollment or access; flagship events like SmileCon are annual; credentialing and guidelines resources provide ongoing support over time.

Pain Points

1Need for ongoing continuing education to meet state licensure requirements.
2Access to evidence-based clinical guidelines and primary research for patient care.
3Navigation of credentialing/licensing processes and staying informed on policy and advocacy.

Key Features

1Continuing Education (live and online) to meet licensure requirements.
2Clinical Guidelines with evidence-based practice guidelines, systematic reviews, and primary studies.
3ADA Credentialing Service powered by CAQH ProView (digital credentialing).
4ADA Seal of Acceptance evaluating safety and effectiveness of oral health products.
5Advocacy and Legislative Action Center to influence policy; ADPAC and Washington, D.C. presence.
6ADA Store and publications (e.g., ADA News, JADA) for industry news and resources.
7SmileCon conference (annual in-person event) with registration, speakers, and agendas.

Target Customer Industries

Decision Makers

1Dentist

Client Results

1Improved access to continuing education and guidelines for clinical decision-making.
2Streamlined credentialing processes via ADA Credentialing Service.
3Safer, evidence-based adoption of products through the ADA Seal of Acceptance.
4Enhanced advocacy influence and access to policy updates affecting dental practice.

Competitive Advantages

1One-stop source for guidelines, education, credentialing, product evaluation, advocacy, and news.
2Digital credentialing integration (CAQH ProView) and DENTPIN access.
3Trusted by dental professionals with recognized product evaluation (Seal of Acceptance) and scholarly publications (JADA).
4Active national advocacy presence and resources through ADA Advocacy Center.

Key Benefits

1Access to live and online continuing education.

2Evidence-based clinical guidelines and primary studies.

3Digital credentialing through the ADA Credentialing Service (CAQH ProView).

4Product safety and effectiveness evaluations via the ADA Seal of Acceptance.

5Advocacy and regulatory updates impacting dental practice.

Additional Product Information

Product Description

National professional association offering clinical guidelines, continuing education, credentialing services, product evaluations, advocacy, and industry resources for dental professionals.

Target Market

Dental professionals (dentists and dental teams), dental students, and state dental societies seeking education, credentialing, and policy updates.

Unique Value Proposition

A comprehensive, authoritative platform that consolidates evidence-based clinical guidelines, education, credentialing, product safety evaluations, and policy advocacy for the dental community.

Technical Requirements

Online access via the ADA member portal; login required to access member benefits; DENTPIN and credentialing integration available for eligible users; some resources and events are digital or in-person at defined times.

Pricing Model

Membership dues with auto-renew options; installment plans available for dues; cancellations and payment options managed through ADA and state dental societies.

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