American Marketing Association (AMA) Membership and Learning Platform
Business Profile
Core Value Proposition
American Marketing Association (AMA) provides a comprehensive membership-based platform that combines learning, certification, journals, events, and a professional community for marketers.
Target Customer
Marketing professionals and students, including higher education marketers (as highlighted by 'Attention Higher Ed Marketers') and undergraduates (Undergrad Hub).
Key Differentiator
The largest community-based marketing association in the world, offering credentialed learning, a Professional Certified Marketer (PCM) certification, five academic journals, and a broad events and volunteer opportunities ecosystem.
Implementation Timeline
Varies by program; examples from listed events include 2-hour online courses, 4-week hands-on workshops, and 6-week programs. The 2025 AMA Symposium for the Marketing of Higher Education is a multi-day event with a focus on higher-ed marketing insights.
Pain Points
- 1Keeping pace with the shifting landscape of marketing
- 2Accessing structured training and credible certification to validate skills
- 3Finding community, networking, and opportunities for recognition and career growth
Key Features
- 1AMA Training and Certification (Professional Certified Marketer - PCM)
- 2Credentialed Learning and Team Training
- 3Access to five Academic Journals and peer-reviewed research
- 4Industry events and online/offline workshops (including the AMA Symposium for the Marketing of Higher Education)
- 5Job Boards, Volunteer Opportunities, and Awards/Scholarships
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Brand Strategist
Client Results
- 1Enhanced marketing strategy and revitalized skills
- 2Increased confidence and readiness for career advancement
Competitive Advantages
- 1Largest community-based marketing association in the world
- 2Comprehensive offerings (learning, certification, journals, events, and volunteer opportunities) in one ecosystem
- 3Credentialed learning and the PCM certification
- 4Access to industry research via five academic journals
- 5Active opportunities for volunteering, recognition through awards, and professional networking
Key Benefits
Case Studies & Success Stories
Testimonial: Parissa Burton
Marketing Manager | Brand Strategist describes a AMA event as rejuvenating their marketing strategy and skills, increasing confidence, and providing cutting-edge strategies to propel their career.
Additional Product Information
Product Description
A membership-based ecosystem offering learning resources, certification, journals, events, job boards, and volunteer opportunities for marketers.
Target Market
Marketing professionals across sectors, higher-ed marketing teams, and students (undergraduates) seeking professional development, certification, and industry resources.
Unique Value Proposition
The largest community-based marketing association providing a one-stop platform for ongoing learning, credentialing, scholarly research, events, and meaningful networking for marketers.
Technical Requirements
No specific technical requirements are listed; resources are accessed via the AMA site with membership login and online/remote learning formats mentioned.
Pricing Model
No general pricing is specified publicly; the content notes early-bird pricing for the 2025 AMA Symposium for the Marketing of Higher Education.
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