Business Profile
American Marketing Association (AMA) provides a comprehensive membership-based platform that combines learning, certification, journals, events, and a professional community for marketers.
Marketing professionals and students, including higher education marketers (as highlighted by 'Attention Higher Ed Marketers') and undergraduates (Undergrad Hub).
The largest community-based marketing association in the world, offering credentialed learning, a Professional Certified Marketer (PCM) certification, five academic journals, and a broad events and volunteer opportunities ecosystem.
Varies by program; examples from listed events include 2-hour online courses, 4-week hands-on workshops, and 6-week programs. The 2025 AMA Symposium for the Marketing of Higher Education is a multi-day event with a focus on higher-ed marketing insights.
Marketing Manager | Brand Strategist describes a AMA event as rejuvenating their marketing strategy and skills, increasing confidence, and providing cutting-edge strategies to propel their career.
A membership-based ecosystem offering learning resources, certification, journals, events, job boards, and volunteer opportunities for marketers.
Marketing professionals across sectors, higher-ed marketing teams, and students (undergraduates) seeking professional development, certification, and industry resources.
The largest community-based marketing association providing a one-stop platform for ongoing learning, credentialing, scholarly research, events, and meaningful networking for marketers.
No specific technical requirements are listed; resources are accessed via the AMA site with membership login and online/remote learning formats mentioned.
No general pricing is specified publicly; the content notes early-bird pricing for the 2025 AMA Symposium for the Marketing of Higher Education.
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