American University Washington College of Law
Business Profile
Core Value Proposition
American University Washington College of Law provides JD, LLM, Online, MLS, and SJD degree programs, including domestic & international dual degrees, along with experiential education and continuing legal education to prepare legal professionals and scholars.
Target Customer
{"Prospective JD students","Prospective LLM/SJD students","Working professionals seeking continuing legal education (CLE)","Employers seeking to hire graduates or engage with the law school","International students interested in US and international law"}
Key Differentiator
Nationally ranked specialty programs or areas (e.g., Clinical Program, Part-Time Program, International Law, Intellectual Property, Health Care Law, Trial Advocacy); strong emphasis on experiential education and impact litigation; DC location with policy and public-interest connections; online education options and domestic/international dual-degree pathways.
Implementation Timeline
Not specified in content; degree programs typically span multiple years; value also realized through ongoing experiential learning and career development opportunities.
Pain Points
- 1Need for rigorous legal education combined with hands-on, practical experience (clinical/experiential opportunities)
- 2Desire for flexible study formats (part-time and online) to accommodate working professionals
- 3Interest in specialized areas (international law, IP, health care law) and access to public policy and impact litigation opportunities in Washington, DC
Key Features
- 1JD, LLM, Online, MLS, SJD degree programs
- 2Domestic & International Dual Degrees
- 3Experiential Education and Clinical Programs
- 4Continuing Legal Education (CLE)
- 5Study Abroad and Global/International Program offerings
- 6Career Services for Students and Alumni
- 7Pence Law Library and research resources
- 8Online education options
Target Customer Industries
Client Results
- 1Nationally ranked specialty programs per US News & World Report (e.g., #2 Clinical Program; #5 Part-Time; #6 International Law; #6 Intellectual Property; #20 Health Care Law; #24 Trial Advocacy)
- 2Impact-driven initiatives through the AUWCL Impact Litigation Program
- 3Public policy and human rights case work and initiatives (e.g., El Salvador rule-of-law efforts; Latin American rights cases)
Competitive Advantages
- 1Strong clinical/experiential education emphasis
- 2Nationally ranked specialty programs across multiple disciplines
- 3Proximity to government and policy institutions in Washington, DC
- 4Diverse degree formats including online and dual-degree options
- 5Active public policy and international law engagement, including impact litigation initiatives
Key Benefits
Case Studies & Success Stories
Protecting the Rule of Law in El Salvador
AUWCL Faculty and Impact Litigation Program participate with former IACHR Presidents to support action.
From Capitol Hill to the Classroom: Chase Serota's Path Through AUWCL and Public Policy
Alumnus Chase Serota's trajectory through AUWCL and public policy.
Breaking New Ground in Human Rights Litigation
Fellows from AUWCL’s Impact Litigation Program pursue justice in cases against Mexico and Panama.
Additional Product Information
Product Description
A law school offering JD, LLM, Online, MLS, and SJD programs, with domestic/international dual degrees, strong experiential education, and public policy/international law focus, located in Washington, DC.
Target Market
Prospective and current law students, legal professionals seeking advanced degrees or CLE, and employers seeking AUWCL graduates or collaboration opportunities.
Unique Value Proposition
AUWCL combines top-ranked specialty programs, robust experiential and impact-focused education, and a DC-based ecosystem that connects students with government, public policy, and international law opportunities, including flexible online and dual-degree options.
Technical Requirements
Online programs utilize standard university online platforms (e.g., Canvas); general access requires internet connectivity and compatible devices.
Pricing Model
Not specified in content
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