AMP (Accelerated Mobile Pages) Project
Business Profile
Core Value Proposition
AMP Project provides high-performance web components and tooling to deliver fast, engaging web experiences, including Web Stories and Bento components for non-AMP pages.
Target Customer
Developers and technical teams building websites, publishers and media brands creating Web Stories, creators and influencers, and marketing teams/brands looking to capture leads and engage audiences.
Key Differentiator
Bento components allow AMP’s highly performant components to be used in non-AMP pages, addressing real-world UX needs across frameworks and CMSs; Web Stories extend publisher reach with fast, visual content; AMP forms enable in-story lead capture and newsletter signups.
Implementation Timeline
Not specified in content
Pain Points
- 1Need for fast, performant web experiences across devices and layouts
- 2Desire to use AMP components outside of AMP pages (non-AMP pages) without sacrificing UX
- 3Lead generation and audience engagement within visual content (Web Stories) and newsletters
Key Features
- 1Bento components: highly performant AMP components usable in non-AMP pages
- 2amp-form extension for in-Story forms and lead capture
- 3Web Stories capabilities: CTAs, forms, quizzes, polls, enhanced video support, device-preview testing
- 4Integration with RSS/newsletter workflows and audience opt-ins via story attachments
- 5Content and case studies from major publishers (e.g., USA TODAY, VICE) demonstrating usage in media/Publishing
Target Customer Industries
Decision Makers
- 1Product Manager
Client Results
- 1Lead generation and newsletter signups through in-Story forms and attachments
- 2Increased reader engagement and reach through Web Stories with rich UX (quizzes, polls, CTAs)
- 3Ability to deploy high-performance components across AMP and non-AMP pages, enabling faster experiences
Competitive Advantages
- 1Bento enables AMP components to be used in non-AMP pages, broadening adoption
- 2AMP components are described as highly performant with strong UX baked in
- 3Web Stories provide built-in capabilities for engagement, CTAs, and forms within storytelling
- 4Official case-style references show adoption by major media brands (USA TODAY, VICE)
Key Benefits
Case Studies & Success Stories
USA TODAY creates highly visual experiences to engage audiences with Web Stories
Media brand USA TODAY uses Web Stories to deliver visual storytelling and engage audiences.
VICE Web Stories engage readers with a range of lifestyle content
VICE Digital leveraged Web Stories to engage readers with lifestyle content and storytelling formats.
Additional Product Information
Product Description
An open framework of high-performance web components and tooling designed to deliver fast, engaging web experiences, including Web Stories and Bento components for non-AMP pages.
Target Market
Developers, publishers, brands, and creators who build web content and experiences; organizations seeking fast, engaging storytelling and lead generation on the web.
Unique Value Proposition
High-performance web components usable in both AMP and non-AMP contexts (via Bento), enabling fast, engaging experiences and easy integration of interactive elements and lead capture within stories.
Technical Requirements
Requires AMP runtime; forms require amp-form extension (e.g., amp-form-0.1.js); Bento components can be used with or without AMP depending on integration.
Pricing Model
Not specified
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