Anime Expo

Business Profile

Core Value Proposition

Anime Expo provides a large annual celebration of Japanese pop culture in North America, bringing fans and industry together.

Target Customer

{"Anime fans and cosplayers","Exhibitors and vendors","Industry professionals (filmmakers, distributors, publishers)","Talent (voice actors, directors, content creators)","Sponsoring brands and partner organizations"}

Key Differentiator

{"Largest celebration of Japanese pop culture in North America","Exhibit Hall spanning over 340,000 square feet","Over 1,000 hours of programming across panels, workshops, and events","World premieres and exclusive entertainment/industry content","Integrated experiences: concerts, cosplay (Masquerade), autographs, gaming, and interactive events"}

Implementation Timeline

Value delivered during the annual convention weekend (typically around July 4th); 2026 dates noted as July 2–5, with AX Lite offering a digital format (AX Lite dates listed as July 3–6, 2025).

Pain Points

1Fans and attendees seek access to extensive programming, premieres, and panels in a single event
2Desire for exclusive merchandise, unique collectibles, and vendor booths in one destination
3Opportunities to meet talent (directors, voice actors, creators) and obtain autographs

Key Features

1Exhibit Hall with over 340,000 square feet of exhibitors and merchandise
2Artist Alley for displaying and selling work by creators
3Panels, premieres, and workshops with industry insiders
4Live music and anisong/world matsuri programming
5Masquerade cosplay competition and autograph sessions
6Gaming opportunities in the Entertainment Hall (arcade, console, tabletop)
7Chill spaces and experiences (Manga Lounge, Lounge 21, beer garden, outdoor market)

Target Customer Industries

Decision Makers

1Director
2Voice Actor
3Content Creator

Client Results

1Attendance from over 65 countries (AX 2025)
21,300 hours of programming (AX 2025)
3Four-day festival with extensive programming and events
4World premieres and exclusive industry content

Competitive Advantages

1Largest anime convention in North America with a broad, integrated program
2Massive physical footprint for exhibitors and a diverse range of activities (merch, concerts, gaming, panels)
3Direct access to talent and industry, including premieres and autograph opportunities
4Combination of in-person and digital experiences (AX and AX Lite) for broader reach

Key Benefits

1Access to extensive programming (panels, workshops, premieres)

2Opportunities to meet and obtain autographs from talent

3Exclusive merchandise, premieres, and special events

4Cosplay experiences including Masquerade and community activities

5Networking with industry brands, publishers, and creators

Additional Product Information

Product Description

Anime Expo is the largest anime convention in North America, held annually in Downtown Los Angeles, featuring exhibits, panels, premieres, concerts, cosplay, gaming, and industry programming.

Target Market

Anime/manga fans, cosplayers, creators, exhibitors, and industry professionals seeking a comprehensive pop-culture experience and networking opportunities

Unique Value Proposition

The premier North American hub that unites fans, creators, and industry players for an unparalleled, multi-faceted celebration of Japanese animation, culture, and entertainment across an expansive venue and program.

Technical Requirements

Not specified in content

Pricing Model

Not specified in content

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