AP Stylebook
Business Profile
Core Value Proposition
AP Stylebook provides writers and editors with official, up-to-date style guidance for AP style across print and digital formats.
Target Customer
Writers and editors in news/media organizations; college bookstores and education buyers; members of journalism trade associations and AP member organizations.
Key Differentiator
Offers both a traditional spiral-bound edition (biannual updates) and a richly featured online version with Ask the Editor and Topical Guides, plus integrated style-checking tools (StyleGuard Pro) and a suite of educational resources (workshops, study guides, e-book, Spanish edition).
Implementation Timeline
Value can be realized quickly via AP Stylebook Online with a 14-day free trial; print edition updates occur every two years.
Pain Points
- 1Need for current, authoritative AP style guidance that evolves over time (AI, criminal justice, etc.).
- 2Difficulty accessing consistent guidance across multiple formats and topics (print, online, mobile).
- 3Desire for tools that aid self-editing and writing quality (detailed self-editing checklist, online support).
Key Features
- 1Print edition: AP Stylebook, 57th Edition, biannually updated with new chapters and checklists.
- 2AP Stylebook Online: searchable, customizable, regularly updated with features like Ask the Editor and Topical Guides.
- 3StyleGuard Pro: style-checking tools for Microsoft Word, Outlook, PowerPoint, and Google Docs.
- 4AP Stylebook Workshops: live online sessions with editors.
- 5Supplementary resources: AP Stylebook Study Guides, e-book edition, Manual de Estilo de la AP (Spanish).
- 6Targeted content for educators/colleges: college bookstore pricing and reseller options.
Target Customer Industries
Decision Makers
- 1Editor
- 2Writer
Client Results
- 1Access to updated, authoritative AP style guidance and self-editing resources to improve writing consistency and quality.
- 2Immediate value from online access (with 14-day free trials) and mobile-friendly guidance.
- 3Enhanced workflow through integrated tools (Ask the Editor, Topical Guides, StyleGuard Pro).
Competitive Advantages
- 1Official AP style guidance across multiple formats (print, online, mobile).
- 2Regular updates and new chapters (e.g., AI, criminal justice).
- 3Integrated tools for editing and writing (Ask the Editor, Topical Guides, StyleGuard Pro).
- 4Supplementary educational resources (workshops, study guides, e-book, Spanish edition).
- 5Discounts for members and organizations; college bookstore pricing options.
Key Benefits
Additional Product Information
Product Description
The official AP style guide offering print (57th Edition) and online access, plus tools and resources to support writers and editors in applying AP style consistently.
Target Market
News organizations, journalists, educators and students, college bookstores, and professional associations related to journalism and communications.
Unique Value Proposition
A comprehensive, officially maintained style resource available in print, online, and via tools that support real-time editing and learning, with ongoing updates and educational offerings.
Technical Requirements
AP Stylebook Online is web-based and accessible on computers, tablets, and phones; StyleGuard Pro supports Microsoft Word, Outlook, PowerPoint, and Google Docs.
Pricing Model
Discounts available for AP members, college bookstores, and trade organizations; 14-day free trials for AP Stylebook Online; pricing for other formats not disclosed in content.
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