AppsFlyer

Business Profile

Core Value Proposition

AppsFlyer provides AI-powered unified marketing measurement and insights to accelerate growth.

Target Customer

Marketing teams, data analysts, and app developers seeking to optimize mobile marketing performance.

Key Differentiator

AppsFlyer's AI-driven analytics and fraud protection capabilities deliver real-time insights and secure data collaboration.

Implementation Timeline

Immediate insights and actions with real-time data analysis.

Pain Points

1Fragmented marketing data leading to inefficiencies.
2Inability to accurately measure ROI and campaign performance.
3Exposure to mobile ad fraud.

Key Features

1AI-powered marketing analytics and ROI measurement.
2Fraud protection to secure marketing budgets.
3Deep linking and audience segmentation for enhanced user engagement.
4Data collaboration platform for secure first-party data monetization.
5Omnichannel attribution for complete visibility into user journeys.

Target Customer Industries

Decision Makers

1Marketing Manager
2Product Manager
3Data Analyst
4R&D Manager

Client Results

1Increased conversion rates and user engagement.
2Enhanced campaign performance through actionable insights.
3Protection against mobile ad fraud ensuring genuine growth.

Competitive Advantages

1Comprehensive AI-powered insights and analytics.
2Robust fraud protection adapting to new threats in real-time.
3Seamless integration with over 10,000 tech and media partners.

Key Benefits

1Unified insights for informed marketing decisions.

2Automated actions to optimize campaign performance.

3Fraud protection to ensure accurate data and genuine growth.

Additional Product Information

Product Description

AppsFlyer is a unified marketing measurement platform powered by AI, providing insights and actions to drive growth and protect against fraud.

Target Market

Businesses and brands with mobile applications across various industries seeking advanced marketing analytics.

Unique Value Proposition

AppsFlyer offers an AI-first approach to marketing measurement, providing real-time, actionable insights and comprehensive fraud protection.

Technical Requirements

Supports iOS, Android, PC & console, CTV & OTT, Web, and Web3 platforms.

Pricing Model

Flexible plans from free to custom enterprise pricing, with a pay-as-you-go model for startups and a Welcome Package for new users.

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