Aquarium Drunkard
Business Profile
Core Value Proposition
Aquarium Drunkard provides an eclectic music journal offering daily reviews, interviews, features, podcasts and sessions, bridging contemporary sounds with psych, jazz, avant-garde, folk, garage, funk and beyond.
Target Customer
Music fans and readers seeking in-depth journalism on eclectic, genre-spanning music; listeners who appreciate interviews, features, podcasts and live sessions.
Key Differentiator
Global, genre-spanning coverage with a hands-on, 'For heads, by heads' voice; a long-running publication that blends reviews, interviews, features and podcasts.
Implementation Timeline
Not specified
Pain Points
- 1Lack of easily accessible, diverse, in-depth music journalism across multiple genres
- 2Need for daily updates and fresh interviews/features in one place
- 3Difficulty discovering curated sessions, podcasts and long-form interviews from a single source
Key Features
- 1Daily reviews, interviews, features, podcasts and sessions
- 2Broad coverage across psych, jazz, avant-garde, post-punk, folk, funk and beyond
- 3Interviews and series: The AD Interview, Lagniappe Sessions, Transmissions, Podcast, Mixtapes
- 4The Aquarium Drunkard Show transmissions and a Sirius/XMU radio presence
Target Customer Industries
Client Results
- 1Not explicitly stated in content
Competitive Advantages
- 1Long-running independent publication (originating in 2005)
- 2Eclectic, multi-genre coverage with global reach
- 3Editorial voice described as 'For heads, by heads'
- 4Membership model offering ongoing access to content
Key Benefits
Additional Product Information
Product Description
An eclectic Los Angeles-based online music journal offering daily reviews, interviews, features, podcasts and sessions, bridging global sounds with psych, jazz, avant-garde, post-punk, folk, funk and beyond.
Target Market
Music fans and readers seeking in-depth, diverse music journalism; listeners of eclectic and experimental genres
Unique Value Proposition
For heads, by heads; global, genre-spanning music journalism delivered through reviews, interviews, features and podcasts
Technical Requirements
Not specified in content
Pricing Model
Yearly Membership: $100 per year; Monthly Membership: $9.99 per month
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