Arsenal.com (Arsenal FC Official Website)

Business Profile

Core Value Proposition

Arsenal.com provides an official platform for Arsenal Football Club fans to access news, fixtures, videos, tickets, memberships, shop, and stadium information.

Target Customer

{"Arsenal supporters and members seeking news, fixtures and exclusive content","digital members","match attendees and stadium visitors","Arsenal shoppers (The Armoury Store)"}

Key Differentiator

Official club site that consolidates news, fixtures, tickets, memberships, and shopping in one site, including access to stadium tours and academy content.

Implementation Timeline

Instant access upon creating a digital membership or account; ongoing updates with news and content

Pain Points

1Fragmented fan information across multiple channels without a single official source
2Difficulty accessing exclusive member content and benefits
3Managing tickets, hospitality, and stadium experiences through separate channels

Key Features

1News, highlights, and videos
2Fixtures, results, and calendar integration
3Tickets and Membership management (digital membership, match tickets, season tickets)
4Official Arsenal Shop (The Armoury) and merchandise
5Stadium Tours and stadium-related experiences
6Academy content and junior programs (Young Guns, academy news)

Target Customer Industries

Decision Makers

1Manager (e.g., Mikel Arteta)

Client Results

1Improved fan engagement and access to exclusive content
2Streamlined ticketing and membership management
3Consolidated shopping and stadium experiences on a single platform

Competitive Advantages

1Official and centralized source for Arsenal content and commerce
2Integrated membership, ticketing, and shopping workflows
3Access to exclusive member content and stadium experiences

Key Benefits

1Official source for all Arsenal news and videos

2One-stop access to tickets, memberships, and shop

3Exclusive digital member content

4Access to stadium tours and experiences

5Youth and academy content updates

Additional Product Information

Product Description

Official Arsenal FC website offering news, fixtures, results, tickets, memberships, shop, and stadium information.

Target Market

Arsenal supporters, members, and football fans seeking official news, tickets, and shopping from a premier football club

Unique Value Proposition

The official, all-in-one Arsenal platform delivering news, tickets, memberships, shop, and experiences directly to fans and partners.

Technical Requirements

Not specified in content

Pricing Model

Pricing not disclosed; membership types exist (e.g., Red Membership, Junior Gunners, Cannon Gold Membership, Platinum Membership, Disability Access) but no prices shown

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