Asana
Business Profile
Core Value Proposition
Asana helps manage teams' work, projects, and tasks online, enabling organizations to stay focused and achieve their goals efficiently.
Target Customer
Teams and organizations of all sizes, including enterprises, small businesses, and nonprofits.
Key Differentiator
Asana's integration with AI for enhanced work management and over 300+ integrations with existing enterprise tools.
Implementation Timeline
Customers can quickly implement and start seeing value with templates and easy onboarding.
Pain Points
- 1Difficulty in coordinating and automating work across teams and departments.
- 2Challenges in tracking project progress and hitting deadlines.
- 3Need for clear processes to remove blockers and drive success.
Key Features
- 1AI Studio for automating workflows and enhancing productivity.
- 2Comprehensive project management and resource management tools.
- 3Goal management to connect work to organizational objectives.
- 4Integration with over 300 tools, including Salesforce and Tableau.
- 5Customizable workflows and automation capabilities.
Target Customer Industries
Decision Makers
- 1CIO
- 2Global Digital Manufacturing Process Innovation Manager
- 3Associate Manager
- 4Director of Marketing Operations
Client Results
- 1Improved coordination and automation of complex work.
- 2Enhanced visibility and scale of production.
- 3Accelerated understanding and speed of work processes.
Competitive Advantages
- 1Integration with AI for smarter workflow management.
- 2Comprehensive suite of tools for project and goal management.
- 3Ability to connect with a wide range of existing enterprise tools.
Key Benefits
Case Studies & Success Stories
Danone
Asana saves time by making program execution more shareable and replicable.
KENDO
Implemented clear processes with Asana to drive growth success.
Spotify
Used Asana as air traffic control for scaling production and supporting ad campaigns.
Gannett
Centralized ecosystem accelerated understanding and speed of work.
Additional Product Information
Product Description
Asana is a platform that helps manage team work, projects, and tasks online, with enhanced AI features for automation and goal tracking.
Target Market
Organizations of all sizes across various industries, including enterprises, small businesses, and nonprofits.
Unique Value Proposition
Asana offers a unique combination of AI-enhanced work management and extensive integration capabilities.
Technical Requirements
Integration capabilities with existing enterprise tools are noted.
Pricing Model
Tiered plans available: Personal (free), Starter ($10.99 per user/month annually), Advanced ($24.99 per user/month annually), Enterprise (custom pricing).
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