Association of Zoos & Aquariums (AZA)
Business Profile
Core Value Proposition
Association of Zoos & Aquariums (AZA) provides accreditation, conservation initiatives, animal welfare standards, education resources, and professional development to zoos and aquariums to promote animal welfare, conservation, and scientific education.
Target Customer
AZA member zoos and aquariums (over 250 facilities worldwide), their leadership and staff (including boards and directors), animal care professionals, conservation scientists, educators, and conservation partners seeking accreditation, guidelines, resources, and funding
Key Differentiator
Rigorous, multi-day on-site accreditation inspections combined with a broad global network of accredited institutions, plus structured conservation programs (SAFE) and collaborative networks (Wildlife Trafficking Alliance) that mobilize large audiences for impact
Implementation Timeline
Public details do not specify a fixed timeline for implementation; accreditation is described as a thorough process including multi-day on-site inspections
Pain Points
- 1Need for credible, standardized high‑quality animal care and wellbeing across many facilities
- 2Need access to funding, grants, and resources to support conservation, research, and education programs
- 3Need for shared guidelines, training, and professional development to improve operations and outcomes across institutions
Key Features
- 1Accreditation program with multiple-day on-site inspections
- 2Extensive member resources and guidelines (Animal Programs, SSPs, Taxon Advisory Groups, etc.)
- 3Conservation funding and grant programs (e.g., Conservation Grants Fund) and awards
- 4Professional development and training (AZA Learn courses, Director's Edge ELDP, online training modules)
- 5Conservation and ethics initiatives (AZA SAFE, Wildlife Trafficking Alliance) and partner networks
- 6Data, research, and program resources (Animal Programs Database, studies, population management tools)
- 7Member benefits and connectivity (My AZA portal, conferences, and events)
Target Customer Industries
Decision Makers
- 1Board of Directors
- 2Director
- 3Chair or member of accreditation/standards committees
Client Results
- 1Accredited zoos and aquariums meet high standards in animal care and wellbeing and provide safe, educational experiences
- 2AZA members invest in field conservation projects and contribute to conservation, science, and education efforts
- 3Large public engagement: AZA-affiliated institutions collectively attract hundreds of millions of visitors annually
Competitive Advantages
- 1Large, verified network of over 250 accredited facilities worldwide
- 2Credible, rigorous accreditation process with on-site inspections
- 3Structured conservation initiatives (SAFE) and industry collaborations (WTA)
- 4Extensive education, training, and professional development offerings
- 5Access to grants, programs, and data/resources to support conservation and animal welfare
Key Benefits
Case Studies & Success Stories
Florida Reef Tract Rescue Project
AZA-supported conservation initiative focused on reef rescue and recovery within the Florida Reef Tract
Black-footed Ferret Recovery and Reintroduction Program
AZA-supported program focusing on recovery and reintroduction of the black-footed ferret
Additional Product Information
Product Description
A nonprofit association that supports accredited zoos and aquariums through accreditation, conservation efforts, animal welfare standards, education, and member services.
Target Market
AZA member zoos and aquariums, conservation partners, researchers, educators, and stakeholders seeking accreditation, resources, and funding for conservation and education initiatives
Unique Value Proposition
A global leader in animal welfare and conservation leveraging a large network of accredited institutions, rigorous accreditation standards, and integrated programs (SAFE, WTA) to advance conservation, education, and public trust
Technical Requirements
Online resources and modules (AZA Learn), My AZA member portal, and digital guidelines; requires membership access for full benefits
Pricing Model
Not publicly disclosed; membership-based structure with multiple membership categories (Individual Membership, Organization Membership, Conservation Partner, etc.)
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