Second Life

Business Profile

Core Value Proposition

Second Life provides a large-scale, user-generated 3D virtual world that enables people to create, explore, socialize, and monetize virtual experiences.

Target Customer

Residents (individual users/creators) and brands/organizations that host events or experiences within Second Life.

Key Differentiator

Largest and most successful 3D virtual world powered by a thriving user-generated economy, with tens of thousands of creators and a marketplace of millions of items, supported by built-in payments (Tilia).

Implementation Timeline

Not specified in the provided content

Pain Points

1Lack of scalable platforms for user-generated virtual environments and economies
2Need for immersive, socially connected virtual experiences
3Need for a monetizable digital goods marketplace and reliable payments for virtual economies

Key Features

1User-created environments and experiences
2Text and voice communication, social groups, and social networking
3Marketplace for virtual items with billions transacted and millions of items sold
4Integrated payments and virtual economy via Tilia
5Brand and organization events within a persistent virtual world

Target Customer Industries

Decision Makers

1Executive Chairman
2Chief Technology Officer
3Chief Financial Officer
4Chief of Staff
5Chief People Officer
6General Counsel
7Senior VP, Product & Engineering
8Senior VP, Product Operations
9Board of Directors

Client Results

1Tens of thousands of creators worldwide
2Billions of dollars transacted within the Second Life economy
3Millions of virtual items sold on the marketplace

Competitive Advantages

1Massively scalable, established user-generated 3D virtual world
2Vibrant creator economy with a proven track record
3Integrated payments platform (Tilia) powering virtual economies
4Strong brand experience potential demonstrated by partnerships (e.g., Motown, Smithsonian, Zenescope)

Key Benefits

1Empowers users to build and monetize virtual experiences

2Provides social networking and collaboration within a persistent world

3Supports a large, active economy of digital goods

4Offers opportunities for brands and institutions to engage audiences through immersive events

Case Studies & Success Stories

Motown Records Enters the Metaverse with Exclusive Events and Immersive Second Life Experience

Case #1

Motown partnered with Second Life to host exclusive events and immersive experiences within the Second Life metaverse (2023).

Explore Smithsonian American Art Museum Exhibition, Now Live in Virtual Reality

Case #2

Smithsonian American Art Museum exhibition made available in virtual reality within Second Life (2018).

Popular Zenescope Universe Becomes Metaverse With Immersive Experience Inside Second Life

Case #3

Zenescope Universe becomes metaverse-enabled with immersive experiences inside Second Life (2021).

Additional Product Information

Product Description

Second Life is a user-generated 3D virtual world where users create environments, socialize via text or voice, and monetize virtual items through a built-in marketplace, powered by Linden Lab.

Target Market

Individuals who build and explore virtual experiences (Residents) and brands, museums, media and entertainment organizations seeking immersive virtual experiences.

Unique Value Proposition

A mature, globally adopted virtual world with an extensive creator economy and an integrated payments infrastructure, enabling scalable, social, and monetized virtual experiences.

Technical Requirements

Access via download; supports text or voice communication; continues to host and run virtual environments.

Pricing Model

Not specified in the provided content

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