Second Life
Business Profile
Core Value Proposition
Second Life provides a large-scale, user-generated 3D virtual world that enables people to create, explore, socialize, and monetize virtual experiences.
Target Customer
Residents (individual users/creators) and brands/organizations that host events or experiences within Second Life.
Key Differentiator
Largest and most successful 3D virtual world powered by a thriving user-generated economy, with tens of thousands of creators and a marketplace of millions of items, supported by built-in payments (Tilia).
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Lack of scalable platforms for user-generated virtual environments and economies
- 2Need for immersive, socially connected virtual experiences
- 3Need for a monetizable digital goods marketplace and reliable payments for virtual economies
Key Features
- 1User-created environments and experiences
- 2Text and voice communication, social groups, and social networking
- 3Marketplace for virtual items with billions transacted and millions of items sold
- 4Integrated payments and virtual economy via Tilia
- 5Brand and organization events within a persistent virtual world
Target Customer Industries
Decision Makers
- 1Executive Chairman
- 2Chief Technology Officer
- 3Chief Financial Officer
- 4Chief of Staff
- 5Chief People Officer
- 6General Counsel
- 7Senior VP, Product & Engineering
- 8Senior VP, Product Operations
- 9Board of Directors
Client Results
- 1Tens of thousands of creators worldwide
- 2Billions of dollars transacted within the Second Life economy
- 3Millions of virtual items sold on the marketplace
Competitive Advantages
- 1Massively scalable, established user-generated 3D virtual world
- 2Vibrant creator economy with a proven track record
- 3Integrated payments platform (Tilia) powering virtual economies
- 4Strong brand experience potential demonstrated by partnerships (e.g., Motown, Smithsonian, Zenescope)
Key Benefits
Case Studies & Success Stories
Motown Records Enters the Metaverse with Exclusive Events and Immersive Second Life Experience
Motown partnered with Second Life to host exclusive events and immersive experiences within the Second Life metaverse (2023).
Explore Smithsonian American Art Museum Exhibition, Now Live in Virtual Reality
Smithsonian American Art Museum exhibition made available in virtual reality within Second Life (2018).
Popular Zenescope Universe Becomes Metaverse With Immersive Experience Inside Second Life
Zenescope Universe becomes metaverse-enabled with immersive experiences inside Second Life (2021).
Additional Product Information
Product Description
Second Life is a user-generated 3D virtual world where users create environments, socialize via text or voice, and monetize virtual items through a built-in marketplace, powered by Linden Lab.
Target Market
Individuals who build and explore virtual experiences (Residents) and brands, museums, media and entertainment organizations seeking immersive virtual experiences.
Unique Value Proposition
A mature, globally adopted virtual world with an extensive creator economy and an integrated payments infrastructure, enabling scalable, social, and monetized virtual experiences.
Technical Requirements
Access via download; supports text or voice communication; continues to host and run virtual environments.
Pricing Model
Not specified in the provided content
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