Asthma and Allergy Foundation of America (AAFA)
Business Profile
Core Value Proposition
Asthma and Allergy Foundation of America (AAFA) provides education, advocacy, and research resources for people with asthma and allergies.
Target Customer
Patients with asthma and allergies, their families and caregivers, health professionals, researchers, and the broader public seeking information and support
Key Differentiator
Oldest and leading patient organization for asthma and allergies; nationwide reach with multiple programs (Education, Advocacy, Research) and certifications (Asthma & Allergy Friendly) including regional chapters and community networks
Implementation Timeline
Not explicitly stated in the provided content; organizations emphasize immediate access to community resources and programs upon engagement
Pain Points
- 1Need for trusted, evidence-based information and education about asthma and allergies
- 2Access to advocacy, policy guidance, and support in navigating healthcare systems
- 3Demand for community support and connections for patients, caregivers, and health professionals
Key Features
- 1Educational programs and resources for patients, caregivers, and health professionals
- 2Advocacy and public policy work at federal and state levels
- 3Research initiatives and publications (e.g., Asthma Capitals, Allergy Capitals, AFFORD, etc.)
- 4Community and support networks (24/7 online community and regional chapters)
- 5Asthma & Allergy Friendly certification program and Healthier Home resources
Target Customer Industries
Decision Makers
- 1Board of Directors
- 2Senior Leadership
- 3Medical Scientific Council
- 4Executives/Executive Leadership (implied by governance structure)
Client Results
- 1Improving the health of over 100 million people in the U.S. through education, advocacy, and research
- 2Increased public awareness and empowerment around asthma and allergies (via campaigns like Asthma Capitals and Allergy Capitals)
- 3Access to expert information and potential collaboration with researchers and clinicians
Competitive Advantages
- 1Longstanding, well-established nonprofit with a 70-year history as a leading patient organization
- 2Comprehensive suite of offerings (education, advocacy, research, community, and certification)
- 3Certification program (Asthma & Allergy Friendly) that validates product safety and suitability for affected individuals
- 4Global and nationwide reach with regional chapters and partnerships
Key Benefits
Additional Product Information
Product Description
Not-for-profit organization dedicated to improving the quality of life for people with asthma and allergic diseases through education, advocacy, and research.
Target Market
People with asthma and allergies, their families and caregivers, health professionals, researchers, educators, and policymakers
Unique Value Proposition
The oldest and leading patient organization for asthma and allergies, offering a robust mix of education, advocacy, research, community support, and product certification to improve outcomes and quality of life
Technical Requirements
Not specified in the provided content
Pricing Model
Donations and fundraising; no product pricing information provided beyond donation options
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