Native Land map

Business Profile

Core Value Proposition

Native Land provides an interactive map and educational resources for mapping Indigenous territories, treaties, and languages, with free data access via GeoJSON and an API.

Target Customer

Educators and students (classroom and school settings), researchers and GIS professionals, Indigenous communities seeking to share their territories and languages, and members of the public interested in learning about Indigenous lands.

Key Differentiator

Indigenous-led organization with a strong emphasis on Indigenous data sovereignty and self-determination; a living, community-informed map that centers Indigenous voices and knowledge; not a legal boundary, with built-in mechanisms for community feedback and corrections; offers a free API and open map data.

Implementation Timeline

Not explicitly stated for implementation timelines; the map and tools are described as ongoing, with updates and community-driven improvements over time (e.g., “moving forward slowly” and plans to highlight nations with consent on nation pages).

Pain Points

1Traditional maps often misrepresent or oversimplify Indigenous territories; there is a need for more accurate, community-led representations.
2Educational resources are needed to teach about land, rights, and Indigenous perspectives in a respectful, non-colonial way.
3Access to open, shareable data and tools (GeoJSONs, API) for mapping, research, and classroom use is limited or fragmented.

Key Features

1Interactive map that maps territories, languages, and treaties.
2Open data access: GeoJSONs and a comprehensive API available for free.
3Mobile apps (built with React Native/Expo) for learning on the go.
4Knowledge resources: Teacher's Guide, Land Acknowledgement resources, and research references.
5Kōrero AI: an AI helper for territory acknowledgements and guidance.

Target Customer Industries

Decision Makers

1Executive Director
2Board of Directors

Client Results

1Reached millions of people over the past decade with map and educational tools.
2Teachers and students use the Teacher’s Guide to deepen classroom conversations.
3Indigenous people see their nations reflected in ways rarely offered on Western maps.
4Users engage with Indigenous place names and stories, fostering learning and reflection.

Competitive Advantages

1Indigenous-led governance and emphasis on Indigenous self-determination.
2Commitment to Indigenous data sovereignty and transparent, community-centered updates.
3Open data model: geoJSONs and API available for free.
4Educational orientation (Teacher’s Guide, Land Acknowledgement resources) and non-legal framing of the map.
5Accessibility features like mobile apps and multilingual support, plus an AI helper for acknowledgements.

Key Benefits

1Educational resources (Teacher’s Guide, Land Acknowledgement guidance).

2Free access to map data via GeoJSONs and API for educators, researchers, and developers.

3Mobile applications for on-the-go learning.

4Community feedback and corrections to improve accuracy.

5Kōrero AI helper for creating territory acknowledgements.

Additional Product Information

Product Description

An interactive map that maps Indigenous territories, languages, and treaties, with free data access via GeoJSON and an API, plus educational resources and mobile apps.

Target Market

Educators, students, researchers, GIS developers, Indigenous communities, and the broader public seeking to learn about Indigenous territories and languages.

Unique Value Proposition

Indigenous-led mapping that centers Indigenous voices and data sovereignty, uses community input for accuracy, provides open data and educational resources, and frames the map as a learning tool rather than a legal boundary.

Technical Requirements

Map built on Mapbox; mobile apps using React Native and Expo; data sourced from Indigenous communities with references; geoJSON data and API access provided for free.

Pricing Model

Open data and API access provided for free; supported by funders and donors (e.g., Kalliopeia Foundation, Vancity Credit Union) with opportunities to donate or become a supporter.

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