Atrium Health

Business Profile

Core Value Proposition

Atrium Health provides healthcare, hope and healing at more than 1,400 care locations and 40 hospitals across NC, SC, GA and AL.

Target Customer

Patients and families seeking medical care; healthcare professionals and employees within the Atrium Health system

Key Differentiator

Integrated network with multiple specialty institutes (Levine Cancer Institute, Sanger Heart & Vascular Institute, Levine Children’s, Neurosciences Institute, Musculoskeletal Institute, Women’s Care, Carolinas Rehabilitation), a large workforce (150,000 teammates), and a strategic partnership with Advocate Aurora Health with Wake Forest University School of Medicine as academic core

Implementation Timeline

Not specified

Pain Points

1Access to a broad network of care locations and hospitals for timely treatment
2Need for specialized medical services across multiple disciplines (cancer, heart, children’s health, neuroscience, etc.)
3Cost transparency and assistance in understanding and managing medical expenses

Key Features

1Find a Provider and Find a Location tools for locating care and doctors
2MyAtriumHealth mobile app for health records, secure messaging, prescriptions, appointment requests and more
3Cost Estimator tool to estimate out-of-pocket costs for procedures and tests
4Financial Assistance options and standard charges information
5Pre-registration and patient rights/privacy resources and forms

Target Customer Industries

1Healthcare

Competitive Advantages

1Extensive geographic reach across four states with 1,400 locations and 40 hospitals
2Deep specialization through nationally recognized institutes (cancer, heart, children’s health, rehabilitation, neuroscience, etc.)
3Patient-centric resources (language services, spiritual care, patient/family advisors) and safety emphasis (COVID-19 visitor policies) and price transparency tools
4Academic and industry partnerships (Wake Forest University School of Medicine as academic core; collaboration with Advocate Aurora Health)

Key Benefits

1Broad access to a large network of locations and specialists

2Specialized institutes for cancer, heart, children’s health, rehabilitation, neuroscience, and more

3Patient-centered care with support services (language, spiritual care, patient advisors)

4Cost transparency tools and financial assistance options

5Mobile app and digital tools for convenient health management

Additional Product Information

Product Description

A health system delivering care across a wide network of locations with specialized institutes and partnerships to improve outcomes and access to care.

Target Market

Patients and families in the Carolinas seeking medical care; medical professionals and providers within the Atrium Health system

Unique Value Proposition

An integrated, large-scale health system with specialized institutes, patient-centric services, and strategic partnerships designed to improve outcomes, accessibility, and affordability of care.

Technical Requirements

MyAtriumHealth mobile app available on iOS (App Store) and Android (Google Play) for health records, secure messaging, prescription renewals, appointment requests, wait times, and location/directions

Pricing Model

Cost Estimator for out-of-pocket costs; Financial Assistance options; AccessOne payment plans; pricing information available through estimates and navigator support

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